Brochure Design Ideas for the Travel Website
Total Web Design, an Australian marketing firm, is showing travel agents how to get more mileage out of travel brochures.
WAVERLEY, AUSTRALIA, November 15, 2011
Total Web Design is an innovative marketing firm based in Sydney Australia with a special knack for turning existing marketing collateral into online lead generating tools. Their most recent idea put travel brochure designs online in order to attract future leads for the travel company. The travel industry has leveraged the Internet for advertising and reservations for decades. Each year the price of travel rises with each bump in fuel prices. People are shopping for and dreaming about exotic vacations, but they often don't have money available for an immediate booking. Now, instead of losing that visitor, a travel company can capture contact information from the website visitor in order to keep communications open about future travel deals.Total Web Design's strategy takes colorful brochure designs and displays the brochure cover on the travel company's website. The brochure design catches the eye of the visitor and the usual reaction is to click the image in order to download the brochure. Instead of immediately downloading the brochure the visitor is invited to sign up to be on the company's exclusive mailing list. The visitor can decline to enroll in the list and still download the brochure. However, those who do enroll receive exclusive offers only made available to people on the list. Readers benefit from periodic travel deals that offer tremendous value to list members. The agency can also opt to keep in touch with their clients by sharing travel strategies and tips. This way the travel agent stays top-of-mind with potential travelers.
Today, more people turn to the Web to find information about remote destinations. Travel agencies can leverage existing brochure designs to build a list of people that love to travel, but are just waiting for the right deal. According to Total Web Design's marketing manager, Ray Giridharan, "Companies don't have to spend a fortune to turn their website into a lead generating machine. They just need a little help implementing a simple technical solution."
Are you ready to turn your travel brochure designs into lead magnets? Contact Total Web Design for more inspirational idea at http://www.totalwebdesign.com.au
Contact details
Ray Giridharan
Phone +61 433 399 294
Address: PO Box 587, Waverley
NSW 2024 Australia
To know more about brochure design sydney, point of sale material and ecommerce website development company, please visit http://www.totalwebdesign.com.au/graphic-design/brochure-design and http://www.totalwebdesign.com.au/web-design/ecommerce-development