Ventana Research Releases Benchmark Research and Education on Business Analytics in Technology Sector

Lack of investment and priority has impaired the potential of business analytics.

2012-02-16

SAN RAMON, CA, February 16, 2012 (Press-News.org) New benchmark research from Ventana Research finds that just 15 percent of technology businesses have the highest Innovative level of maturity in their use of analytics, despite being part of the industry that has the more direct knowledge of the technology to advance people, process and information readiness in an organization.

With business people in the technology sector under increasing pressure to operate more efficiently and make better decisions, it is important they comprehend the full potential of business analytics and how to best take advantage of them. This new benchmark research from Ventana Research, the leading business technology research firm, presents comprehensive, research-based information on technology organizations' attitudes towards business analytics.

The research found that about half (49 percent) of technology companies are satisfied with the process currently used to create analytics while 38 percent are not satisfied with it. The top three issues companies identified are finding processes too slow, hard to build and maintain, and yielding information that is not actionable. Regarding the current technology for creating and applying analytics, less than half (48 percent) are satisfied and with a significant dependence on spreadsheets in 85 percent of organizations, it should be no surprise over a third (38 percent) will be making changes to their analytics in the next 12 to 18 months.

"This research finds that spreadsheets are used regularly by most organizations and that organizations are spending almost two thirds of their time in data related tasks compared to analytic ones," said Mark Smith, CEO and Chief Research Officer of Ventana Research. "These two key findings along with other factors show a bleak outlook for the technology sector. This sector has the capabilities to set the standards for effectively utilizing business analytics across all industries."

This in-depth benchmark research on business analytics the technology sector assessed the maturity and direction of organizations' efforts around the world. Ventana Research undertook this research to acquire real-world information about maturity, trends and best practices in how they use analytics and key indicators. It explores how they do this now, how they view their existing processes and tools, plans they have to change or improve them, and the benefit they hope to gain by doing so.

To view the webinar, visit: http://www.ventanaresearch.com/Techbawebinar/

Those interested in learning more about this benchmark research can find additional information at http://www.ventanaresearch.com/Techba/ As a part of your registration you will receive insights and education from Ventana Research on using technology effectively in business. Ventana Research thanks those that participated in the benchmark and our media and association partners who helped make this vertical industry research a reality. Ventana Research provides guidance to organizations in business analytics through its Ventana OnDemand (http://www.ventanaresearch.com/ondemand) and with its assessment and educational services offerings. (http://www.ventanaresearch.com/services/).

About Ventana Research

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedIn and Business Week's Business Exchange.

To learn how Ventana Research advances the maturity of organizations' use of information and technology through benchmark research, education and advisory services, visit www.ventanaresearch.com.

Media: Copies of benchmark research report and interviews are available upon request.

Media Contact:
Bailey Donoghue
(925) 242-2412
marketing@ventanaresearch.com

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Ventana Research Releases Benchmark Research and Education on Business Analytics in Technology Sector

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