SalesFUSION to Showcase New Integrated Lead Management and Nurture Marketing Solutions for Dynamics CRM at Convergence 2012

ATLANTA, GA, March 01, 2012

SalesFUSION, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform that integrates to Dynamics CRM, today announced it will be showcasing a new version of its Microsoft CRM integration at this year's Convergence conference.

SalesFUSION is a provider of enterprise marketing automation software designed for B2B companies. The SalesFUSION360 marketing platform provides a host of core marketing technology including email marketing, lead scoring, landing pages, web visitor tracking, integrate to Microsoft Dynamics CRM 4.0 and 2011. SalesFUSION has been an ISV Partner for Dynamics CRM since January 2009 and offers a true marketing automation platform with the added benefit of native integration to CRM. The new version of the Microsoft CRM integration, known as inDynamics, will focus on lead management and nurturing with new native entities for tracking leads form the point of capture to closure in CRM.

Said Kevin Miller, Chief Marketing Officer for SalesFUSION; "We are very excited to showcase some of our new modules within Microsoft Dynamics CRM. As a company, we have dedicated a tremendous amount of resources to Microsoft CRM over the last two years and the new features we will be showcasing at Convergence really bring true lead to revenue management inside of Dynamics CRM. "

SalesFUSION currently adds key functionality from its Marketing Automation platform inside of Dynamics CRM including email marketing and web visitor tracking. The new modules bring more of a lead management process into Microsoft. Said Miller; "We are always looking for ways to improve upon native CRM functionality, as it pertains to lead generation and marketing. What we've seen over the last year is a number of new tools popping up that claim to provide marketing automation but truly just add email marketing and some analytics to Dynamics. We felt that companies will benefit more by automating the process of lead generation and management in CRM without requiring the marketers to learn complex CRM workflow. That's where our focus has been and where our new entity development is focused." SalesFUSION will be exhibiting at the Microsoft Convergence Expo in Houston at booth 652 on March 18th.

About SalesFUSION - learn more at http://www.salesfusion.com
SalesFUSION 360 provides software that accelerates revenue by connecting sales and marketing with prospects at the moment they are ready to buy. This is made possible through the SalesFusion 360 suite, which complements Sales Force Automation applications by adding an on-demand enterprise lead management service. SalesFUSION 360 increases lead quantity, lead quality, and revenue conversion rates by integrating and automating the lead management process. For more information, visit www.salesfusion.com.

SalesFUSION 360 empowers marketers with the technology needed in today's fast-past web 2.0 business world. The only marketing automation platform built on a true CRM Database, SalesFUSION takes eMarketing to the next level by integrating disparate marketing cloud technologies into a single unified structure.