PRESS-NEWS.org - Press Release Distribution
PRESS RELEASES DISTRIBUTION

Annodyne Launches New Brand

Annodyne unveils its new brand identity — challenging today's marketers to cut through the white noise and Change The Conversation.

2012-04-02
BLUE BELL, PA, April 02, 2012 (Press-News.org) Annodyne, Inc., an engagement marketing agency located 20 miles outside Philadelphia, announces the launch of its new brand. The brand ID — anchored by the tagline, "Change the Conversation" — is featured on the company's new website: http://www.annodyne.com.

The premise of the new brand: that in a modern world where consumers are trained to tune-out the onslaught of commercial messages, successful marketing must change the conversation.

"It's a deceptively simple idea," says Anthony Campisi, president and CEO of Annodyne. "It's about reaching consumers with something completely new and fresh that commands attention among all the white noise. It's also about changing the conventional strategies: thinking differently about channel mix, about the way analytics should be leveraged, about the shifting paradigm of how consumers interact with media — everything. To pull it off requires a fluency with media and messaging that's unparalleled in the industry."

"The McLuhanian notion that 'the medium is the message' has never been more relevant," says Greg Ippolito, creative director at Annodyne. "Consumers are far less passive now. They're not just sitting back watching TV or flipping through magazines. They're searching for what they want online. They're recommending products and services to friends via social media, email and text. They have a sense of control that makes them feel immune to persuasion. Why listen to a manipulative ad when they can get something authentic on their own? Unilateral communication strategies are dead. You need to engage consumers on their terms."

This new brand identity is supported by a new logo, which features an icon of intersecting lines that expand and contract into malleable linear forms. This is intended to represent the agency's view of art and science, as they relate to marketing, as being constantly evolving constructs. This icon approach, like the new tagline, is a simple yet dramatic departure from the ordinary — as icons tend to be static pieces of art that never change.

"It's central to our philosophy here," says Ippolito. "The very notion of 'permanence' is an illusion. Change is a constant. Rust never sleeps. Most agencies want you to believe the opposite. They want you to believe they have some magic, off-the-shelf formula that transcends the ever-changing media landscape, the ever-changing culture, et cetera. But really, to succeed you need to be adaptable. More importantly, you need to be awake and alive and engaged in the great wide transitory world."

Central in the logo's icon is the number "01," which represents the year the agency was founded (2001). This sense of legacy is inherent in Annodyne's broader brand identity, which features vintage imagery that's highlighted by eye-grabbing color splashes. The combination of these different elements visually represent two seemingly opposing concepts: first, the agency's bold, two-steps-ahead-of-the-curve forward thinking; second, the agency's core value of personal attention and care for clients and staff above all else — a notion that seems ironically old-fashioned.

"We don't see the two as being disparate," says Campisi. "A concept as basic and humanistic as caring for your people isn't old-fashioned, it's timeless. And being innovative — reaching beyond the cutting edge of creative and media and technology to ensure our clients' success — that's what it's all about. That's been our mindset for more than ten years. Don't expect that to ever change."

About Annodyne
Annodyne, Inc. is an engagement marketing agency based in Blue Bell, PA. It serves a wide range of local and national clients across verticals including tourism, higher-education and B2B solutions. Since 2001, Annodyne has grown year-over-year — even through the economic downturn. Annodyne is ranked #8 on the Philadelphia Business Journal's 2012 list of Interactive Advertising and Marketing Agencies. For more information on Annodyne, please call 215-540-9110 or visit annodyne.com.


ELSE PRESS RELEASES FROM THIS DATE:

AgreeYa Announces Participation in Microsoft Management Summit 2012

2012-04-02
AgreeYa Solutions announced today that they will participate in the Microsoft Management Summit (MMS) 2012 event to be held April 16-20, 2012 in Las Vegas. "We are excited to be part of MMS 2012, as it is a great platform for us to showcase our expertise in Systems Management, Desktop Management, Cloud services and our strategic partnerships with leading companies such as Silect, Microsoft and Quest Software. Organizations can look to AgreeYa to help leverage the strategic value of IT to impact their bottom-line and to increase revenue," said Mitchell Sharp, AgreeYa's ...

Grand Canyon Water Rafting Now Offering 1-Day Float Tours

2012-04-02
Meeting traveler demand, Grand Canyon Water Rafting announced today that it's broadening its tour line-up to include one-day, smooth-water float tours at the West Rim and the South Rim of the National Park. "We are excited to offer these float trips," said Erik Magnus, owner of Grand Canyon Water Rafting. "These are one-of-a-kind activities that will make your trip to the Park even more unforgettable." The smooth-water trips run from March through November. High season is the summer months, a time when tours often sell out. "I regularly ...

The Entrust Group Helps Investors Create Socially Responsible Retirement Plans

2012-04-02
According to Earth Day Network,"On April 22, more than one billion people around the globe will participate in Earth Day 2012 and help Mobilize the Earth ." The Entrust Group is doing their part to participate in this movement by providing education to current and future investors on socially responsible investments that provide fresher air, cleaner water, a healthier environment, and overall, a greener planet. This month long awareness campaign kicks off Tuesday, April 10th at 10 a.m. PDT, as Brian Davis of The Entrust Group and Patrick Carter of 808 Renewable ...

AllSolarFountain.com Announces The Umbrella Solar Fountain Series, Made by Smart Solar

AllSolarFountain.com Announces The Umbrella Solar Fountain Series, Made by Smart Solar
2012-04-02
AllSolarFountain.com, an online retailer of name brand solar water fountains, now has available for purchase the Umbrella Solar Fountain Series. Both fountains, Boy and Girl Reading on a Bench and Boy and Girl Piggyback, are charming garden accents. "The designers at Smart Solar have outdone themselves with these artistic, whimsical water features," said Cecelia Maenza, AllSolarFountain.com owner. "Each fountain is an attractive addition to the garden, whether the water is flowing or not!" Both Boy and Girl Reading on a Bench and Boy and Girl Piggyback ...

When dinosaurs roamed a fiery landscape

2012-04-02
The dinosaurs of the Cretaceous may have faced an unexpected hazard: fire! In a paper published online today, researchers from Royal Holloway University of London and The Field Museum of Natural History in Chicago have shown that during the Cretaceous (145-65 million years ago) fire was much more widespread than previously thought. The researchers traced fire activity in the fossil record through the occurrence of charcoal deposits, compiling a global database for this time interval. "Charcoal is the remnant of the plants that were burnt and is easily preserved in the ...

Reducing cash bite of wind power

2012-04-02
The State of Illinois is facing an important renewable energy deadline in 2025, and Northwestern University's Harold H. Kung has a piece of advice for Springfield to consider now: Investment Tax Credit. Illinois is obligated to begin increasing its production of electricity from renewable sources, and a significant chunk of that will be wind power. Wind farms are expensive to build, resulting in higher energy costs for consumers and some risk to investors (who are needed to stimulate wind farm development). Fortunately, a number of government tax incentives can help ...

Report presents designs for study of cancer risks near US nuclear facilities

2012-04-02
WASHINGTON -- A proposed study could help determine if there is a link between living near nuclear power plants or other nuclear facilities and having a higher risk of cancer, but challenges and limitations exist, says a new report from the National Research Council, the operating arm of the National Academy of Sciences and National Academy of Engineering. The report recommends that a pilot study be completed first to evaluate the feasibility of a full-scale study, although the ultimate decision about whether to perform either would be the responsibility of the U.S. Nuclear ...

How quantum physics could make 'The Matrix' more efficient

2012-04-02
Researchers have discovered a new way in which computers based on quantum physics could beat the performance of classical computers. The work, by researchers based in Singapore and the UK, implies that a Matrix-like simulation of reality would require less memory on a quantum computer than on a classical computer. It also hints at a way to investigate whether a deeper theory lies beneath quantum theory. The finding is published 27 March in Nature Communications. The finding emerges from fundamental consideration of how much information is needed to predict the future. ...

Titanium paternity test fingers Earth as moon's sole parent

Titanium paternity test fingers Earth as moons sole parent
2012-04-02
A new chemical analysis of lunar material collected by Apollo astronauts in the 1970s conflicts with the widely held theory that a giant collision between Earth and a Mars-sized object gave birth to the moon 4.5 billion years ago. In the giant-collision scenario, computer simulations suggest that the moon had two parents: Earth and a hypothetical planetary body that scientists call "Theia." But a comparative analysis of titanium from the moon, Earth and meteorites, published by Junjun Zhang, graduate student in geophysical sciences at the University of Chicago, and four ...

A star explodes and turns inside out

A star explodes and turns inside out
2012-04-02
A new X-ray study of the remains of an exploded star indicates that the supernova that disrupted the massive star may have turned it inside out in the process. Using very long observations of Cassiopeia A (or Cas A), a team of scientists has mapped the distribution elements in the supernova remnant in unprecedented detail. This information shows where the different layers of the pre-supernova star are located three hundred years after the explosion, and provides insight into the nature of the supernova. An artist's illustration on the left shows a simplified picture ...

LAST 30 PRESS RELEASES:

A map for single-atom catalysts

What about tritiated water release from Fukushima? Ocean model simulations provide an objective scientific knowledge on the long-term tritium distribution

Growing crisis of communicable disease in Canada in tandem with US cuts

Women get better at managing their anger as they age

Illegal shark product trade evident in Australia and New Zealand

New search tool brings 21% better accuracy for robotics developers

New model extracts sentence-level proof to verify events, boosting fact-checking accuracy for journalists, legal teams, and policymakers

Efficient carbon integration of CO₂ in propane aromatization over acidic zeolites

FPGA-accelerated AI for demultiplexing multimode fiber towards next-generation communications

Vitamin D3 nanoemulsion significantly improves core symptoms in children with autism: A clinical trial

Microfluidic point-of-care device accurately measures bilirubin in blood serum: A pilot study

Amygdalin shows strong binding and stabilizing effects on HER2 receptor: A computational study for breast cancer therapy

Bond behavior of FRP bars in concrete under reversed cyclic loading: an experimental study

Milky Way-like galaxy M83 consumes high-speed clouds

Study: What we learned from record-breaking 2021 heat wave and what we can expect in the future

Transforming treatment outcomes for people with OCD

Damage from smoke and respiratory viruses mitigated in mice via a common signaling pathway

New software tool could help better understand childhood cancer

Healthy lifestyle linked to lower diverticulitis risk, irrespective of genetic susceptibility

Women 65+ still at heightened risk of cervical cancer caused by HPV

‘Inflammatory’ diet during pregnancy may raise child’s diabetes type 1 risk

Effective therapies needed to halt rise in eco-anxiety, says psychology professor

Nature-friendly farming boosts biodiversity and yields but may require new subsidies

Against the odds: Endometriosis linked to four times higher pregnancy rates than other causes of infertility, new study reveals

Microplastics discovered in human reproductive fluids, new study reveals

Family ties and firm performance: How cousin marriage traditions shape informal businesses in Africa

Novel flu vaccine adjuvant improves protection against influenza viruses, study finds

Manipulation of light at the nanoscale helps advance biosensing

New mechanism discovered in ovarian cancer peritoneal metastasis: YWHAB restriction drives stemness and chemoresistance

New study links blood metabolites and immune cells to increased risk of urolithiasis

[Press-News.org] Annodyne Launches New Brand
Annodyne unveils its new brand identity — challenging today's marketers to cut through the white noise and Change The Conversation.