Subaru expands partnership with tour de Road America -- Automaker to be title sponsor for 2012 bike ride to fight cancer, registration opens

ELKHART LAKE, WI, May 01, 2012

The Tour de Road America Foundation today announced that Subaru will return as a sponsor for the 2012 event and will expand its partnership with the annual cancer survivorship fundraising event, to be known as the SUBARU tour de Road America - BIKE RIDE TO FIGHT CANCER.

Between 400 and 500 participants are expected to the challenge of the hills and fourteen turns of the four-mile Road America race track on the evening of Friday, August 17, 2012 as part of the 9th annual SUBARU tour de Road America. Participants will include race fans, families, cancer survivors, and local cyclists and professional race car drivers, their teams and officials from the American Le Mans Series, Cooper Tires Prototype Lites Championship, Cooper Tires presents the USF2000 National Championship, IMSA GT3 Cup Challenge, SCCA Pro Racing Trans-Am, and other racing series, with a goal of raising $25,000 during the American Le Mans Series race weekend at Road America, August 17-19.

"Subaru vehicles are a favorite among cyclists and motorsports enthusiasts," said George Siegle, president of the Tour de Road America Foundation. "We're grateful that Subaru has joined us for the tour de Road America and in our fight against cancer."

Subaru joins Delta Dental of Tennessee, Marketing Acuity, Tria Marketing & Design, and Bella's Custom Design as returning sponsors, along with the support of Road America, CytoSport, and the American Le Mans Series. The annual ride benefits the Austin Hatcher Foundation for Pediatric Cancer, the official charity of the American Le Mans Series, as well as LIVESTRONG, and the Vince Lombardi Cancer Clinic in Sheboygan, Wis.

Registration is now open for the 2012 SUBARU tour de Road America - BIKE RIDE TO FIGHT CANCER. The event is utilizing a new registration system provided by event's primary beneficiary, LIVESTRONG. Participants will be able to set up their own fundraising pages on the Web site, and will be able to use the online platform to gain support from friends, families, and colleagues. Thanks to the generous support of the race track, registered bicyclists will be granted complementary admission to Road America on Friday after 5:30 PM to participate in the event.

For more information, visit http://www.pelotonride.org. To register, contribute, or support a SUBARU tour de Road America participant, visit http://laf.livestrong.org/goto/tour-de-Road-America.

The Tour de Road America - Bike Ride to Fight Cancer is organized by the Tour de Road America Foundation, a 501(c)(3) tax-exempt organization with an all-volunteer staff, and with assistance from the Austin Hatcher Foundation. Since 2004, the Tour de Road America has raised almost $190,000 for event beneficiaries the Austin Hatcher Foundation, LIVESTRONG, and the Vince Lombardi Cancer Clinic in Sheboygan, Wisconsin. The Tour de Road America is made possible by the generous support of Road America, the American Le Mans Series and other racing series, Subaru, Delta Dental of Tennessee, Bella's Custom Design, Tria Marketing and Design, Marketing Acuity, and many other businesses and individuals. For more information on the Tour de Road America, visit http://www.pelotonride.org or http://www.facebook.com/tdraride