Is effective business writing dead—or just on life support? New on-demand webinars are designed to resuscitate business writing0--and results.

WALNUT CREEK, CA, May 23, 2012

"Business writing today is on a downward spiral," says Lynda McDaniel, award-winning author, journalist, and writing coach in the San Francisco Bay Area. "E-mail, texts, and tweets have teamed up to tear down our business writing skills."

McDaniel, who is the director of the Association for Creative Business Writing, has launched an on-demand Grab 'N' Go Webinar series to help everyone from entry level to C-level develop the powerful writing skills they need to excel on the job. Topics include:

1. Brainstorm for More Business: Tap into ideas you didn't even know you had, plus learn 16 attention-grabbing, traffic-building business writing tips.
2. How to Write a Bang-Up Bio: Look sharp and sound smart!
3. Write Attention-Grabbing, Traffic-Building Articles/Blogs: Build your brand, share your expertise, and get found online.
4. How to Write Persuasive and Profitable Proposals: Complete RFPs with ease and pocket more profits.
5. Success Stories—Yours! Stories engage readers and tap into their emotions (where they buy and buy in).
6. Good Writing is Really Good Editing: Bad writers just stopped too soon.
7. Write Right to Sell More: The right words at the right time deliver the goods.

To create these webinars, McDaniel drew on her background as a journalist. "Business writing is more fun to write and more interesting to read when you borrow unconventional writing tips from journalists," she adds. "We have to write fast and engage our readers every day, and we've come up with creative ways to make that happen."

According to McDaniel, most people fear or dread writing because it takes them so long to come up with a finished product. She shares seven of her favorite tricks of the trade to double writing speed and triple effectiveness:

1. Dash off drafts. Don't worry about the quality of your first draft. Ninety-nine percent of us write awful first drafts. Write it fast and make it better later. Good writing is really good editing.
2. Write in the dark. Turn off your monitor to stop nitpicking your first draft. When you edit as you go, you slow yourself down and cripple your creativity. Again, just let it rip.
3. Mark the spot with xxx. Can't think of the right word? Type xxx and keep writing. Don't waste time pondering—the right word will pop into your head when you edit.
4. Brainstorm for buried treasure. Our brains are busy coming up with solutions and ideas. Our job is to tap into them, and brainstorming can do that. It's the perfect antidote to fear, dread, or whatever may be holding you back.
5. Borrow from Hemingway—at the end of your writing session, finish working mid-paragraph to avoid starting from scratch when you resume. By stopping mid-paragraph, even mid-sentence as Hemingway often did, you start right up.
6. Get out of Dodge. Take breaks. Switch from laptop to paper and pen. Write in a cafe. Your brain gets lazy when it gets in a rut (like sitting at your desk all day) but starts firing like a pinball machine when it gets out of Dodge.
7. Imitate to Innovate. Deconstruct articles and blogs, books and proposals you love. Study how the piece starts, finishes, and everything in between. Then fashion your piece in the same style. Van Gogh did it. He copied Japanese painting and then incorporated that distinctive style into his own work. We learn by example, mimicking greatness until it feels natural.

McDaniel urges everyone to breathe new life into their business writing. "These techniques are so easy you can start writing faster, stronger, better by this afternoon," she says. "And the Grab 'N' Go Webinar series includes dozens more tools and techniques to ensure your success."

The Association for Creative Business Writing offers business writing tips, webinars, books, and coaching that generate increased results, respect, and revenues. For further information, please contact us at (925) 465-1831.