PerDM Uses Innovation to Beat Competition in Field Marketing Industry

CHESTER, ENGLAND, June 11, 2012 (Press-News.org) The top 5 innovative businesses in the world, Apple, Facebook, Google, Amazon and Square according to Fast Company are determined based on their ability to transform their own industries and worldwide culture. PerDM outline innovation is more than ground breaking technology or bringing a new product to market, it is about finding new ways to improve profitability and efficiency of the business.

PerDM claim that running a business in today's economic environment can be challenging. 'Differentiating yourself from competitors, staying one step ahead during the recession and ensuring a cost effective service can be provided are just a few of the issues many businesses have faced over the last 4 years. Being innovative can give businesses that edge they need not only in competitive industries but through difficult economic times' says Ian Attwood, Director at PerDM.

Business Gateway, an information source for progressive businesses claims; "It is important for businesses to continue investing in innovation during difficult trading conditions, so that they are in a better position to compete when conditions improve." PerDM have made innovation a key business practice and implemented strategies to beat competitors and identify a unique selling proposition (USP) in the Field Marketing and Outsourced Sales industry. "Business innovation is all about the successful exploitation of new ideas," adds Ian Attwood of PerDM. "We simply identify where there is room for new practices to be introduced and ensure the changes can be implemented efficiently and are compliant. These changes in turn should lead to a better customer experience and will lead to improved efficiency and profitability."

Successful planning for innovation is an area business should focus on, claims PerDM. Innovation is a creative process and for that reason can come with certain risks. Implementing plans for adapting the business for specific market places or locations is important. "Understanding your market is paramount and will help when trying to predict which part of your business your innovative efforts should focus on. At PerDM we ensure there are processes in place to capture new ideas for business operations. Our customers drive our business strategy so it's important we get their input as well," continues Ian Attwood, Director at PerDM.

PerDM, like many growing businesses use innovation to further revolutionise their brand and position in the Field Marketing and Outsourced Sales market. With plans to become the UK's foremost field marketing and sales organisation, PerDM's will continue their progressive and innovative approach to business.

PerDM Website: http://www.pdmcontact.com/about-perdm.aspx

PerDM was established in August 2005 in response to the UK markets need for a field sales organisation capable of delivering high quality results with consistency and reliability.

The company was formed by a group of former UK financial services executives and senior executives from the leading North American field sales agency and since 2005 we have continually recruited leading figures from the B2C and B2B business arena.

PerDM have expanded rapidly with offices across the Republic of Ireland, South Africa, Brazil and North America - a true Global field sales company.

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