The Benefits of Calling Your Merchant Account Provider

BOSTON, MA, June 29, 2012

The age of technology is consistently growing and expanding. Facebook, Twitter, email, and the masses of social networking sites across the web have made it easier than ever to communicate without ever hearing someone else's voice. In the upswing of digital media and the ability to sign up easily for services online there has been a major decline in physically picking up the phone and dialing in.

The hours a small business owner spends assessing potential merchant account providers are null and void if that owner enters into an account without customizing it specifically to their business. Credit card processing is a fairly complex endeavor. With over 200 types of credit cards available today, each with a different rate or multiple rates correlated to transaction type, processing has become more and more involved.

Merchant account providers analyze businesses in terms of risk, how long they have been established, and their credit history, among other factors. Structuring a contract with a provider cannot be as simple as a few emails back and forth, or an online form when it comes to negotiating a specialized program. Setting up a merchant account online for the sake of time, convenience, or anxiety over dealing with a sales representative can translate into hidden contract fees and major markups.

Gerald Evans, founder of CheapestMerchantAccounts.com, a leader in credit card processing, advises small business owners that: "Signing up for a merchant account is an important decision. To do it right you need to work with a great processor, and you need to work with them to set up the best deal for your business. Avoiding customization for the sake of time or convenience carries with it too many costs both in terms of time and money down the road, not to take the time to do it right now".

Merchant accounts are and should be customized. If a sales rep is not asking questions then something is seriously wrong. How can a provider know what kind of account you need without knowing what type of business you have? Could you sell a customer your product or service without ever meeting them or knowing what they are interested in? No. So then why is it okay to put your business in the hands of a company you have never spoken with, a company who has no idea about what type of business you own or what type of transactions you plan to make.

The customer is always right. Sales representatives are aggressive, but they want your business. Evans directs small business owners to walk away when the sales rep pushes to hard or brings you outside of your comfort zone.

On his website, Evans says: "I really cannot stress enough how important it is to actually speak with a knowledgeable sales rep. I've done enough of these and worked with so many various businesses to know that no two merchant account contracts are the same. And most important I've learned that if they are the same it probably means something is wrong".

Evans, a small business owner himself, who works closely with merchant account providers and receivers, believes not talking over the phone is a disservice to one's company. A disservice that can result in hundreds of dollars a year being taken out of your bank account and given over to a provider.

Media Contact Info
Gerald Evans
CheapestMerchantAccounts.com
18572441614
http://cheapestmerchantaccounts.com/
gevans@cheapestmerchantaccounts.com

SOURCE
CheapestMerchantAccounts.com

CheapestMerchantAccounts.com is dedicated to helping small business owners find the right merchant account for their needs. For our current top rated processors and negotiating tips please visit us at http://cheapestmerchantaccounts.com/