Conservatory of Flowers Partnering with Guide by Cell to Implement Cell Phone Audio Tour for Summer

SAN FRANCISCO, CA, July 14, 2012 (Press-News.org) Using Guide by Cell's technology, the San Francisco Conservatory of Flowers will be implementing an Audio Cell Phone Tour this summer to guide visitors through their multiple exhibits and plant life.

Visitors may call from their mobile device and enter a corresponding prompt to receive in-depth information and insight on the various plants and flowers housed inside the historic building. The Audio Tour is free to visitors and does not require the rental of audio equipment.

"Guide by Cell's easy-to-use service allows the Conservatory to react quickly when something new or unusual is taking place in the galleries and to be able to share that immediately with the public," says Erika Frank, the Conservatory's Director of Volunteer Services. "The staff can arrive in the morning, see that an orchid bloom has opened overnight, and set up a sign and recording before we open. It's an easy and fast tool that allows us to be responsive to visitors' curiosity about the plants that stand out the most."

The conservatory is currently hosting "Plantosaurus Rex: Prehistoric Plants at the Conservatory of Flowers," a look at prehistoric plants and ferns, until October. Visitors will be able to witness giant ferns, spiky horsetails and primitive cycads that fed the dinosaurs millions of years ago.

Guide by Cell also offers additional mobile technology solutions such as its new "Mobile Docent" service that combines QR codes, mobile websites and text messaging in one integrated package.

About the Conservatory of Flowers:
The Conservatory of Flowers is a spectacular living museum of rare and beautiful tropical plants under glass. From Borneo to Bolivia, the 1,750 species of plants at the Conservatory represent unusual flora from more than 50 countries around the world. Immersive displays in five galleries include the lowland tropics, highland tropics, aquatic plants, potted plants and special exhibits. Opened in 1879, the wood and glass greenhouse is the oldest existing conservatory in North America and has attracted millions of visitors to Golden Gate Park since it first opened its doors. It is designated as a city, state and national historic landmark and was one of the 100 most endangered sites of the World Monuments Fund. For more information, please visit http://www.conservatoryofflowers.org.

Launched in 2004, Guide by Cell is a San Francisco based mobile technology company, providing unique, affordable, and effective mobile technology solutions to thousands of clients including cultural institutions and non-profit organizations. Guide by Cell's main platforms include cell phone audio tours, text messaging, mobile websites and apps, and mobile fundraising. Sister companies include mobile fundraising focused Give by Cell, political campaign solutions provider Win by Cell, and mobile training and learning company Train by Cell. For more information, please visit http://www.guidebycell.com