Betadine Australia Launches "Guess That Gargle"

Contestants urged to guess national anthems for chance to win $1,000

2012-07-19

QUEENSLAND, AUSTRALIA, July 19, 2012 (Press-News.org) The competition, now open, gives Australians the chance to win $1,000 every week by guessing the national anthem being performed. With one twist, the anthems will be gargled, not sung.

The national tunes, some well known and others not so well known, will be performed by two classically trained Sydney based opera singers, Blake Fischer and Rebecca Currier.

Explaining the strategy, Mike Abbott, Head of Marketing for Sanofi Consumer Healthcare says, "Betadine has been a medicine cabinet stalwart in Australian households for generations. However research is telling us that more and more working professionals are calling on Betadine Sore Throat Gargle to help them get on with their busy lives when a sore throat strikes. With this in mind we are embarking on a digital strategy of which Guess That Gargle is the starting point and it is something we're very excited about."

As well as Guess That Gargle, Betadine Sore Throat Gargle is targeting busy urban professionals through an integrated campaign including, digital, TV and out of home. The out of home element includes wrap arounds of trams and buses throughout major state capitals and a four week station domination of Town Hall in Sydney.

To enter Guess That Gargle, www.facebook.com/betadineAU

About Betadine:
Betadine Sore Throat Gargle is a concentrated anti-viral and anti-bacterial formula used as an aid in the treatment of sore throats.

About Sanofi Consumer Healthcare:
Sanofi Consumer Healthcare is Australia's largest manufacturer and distributor of quality vitamin, mineral and herbal supplements and one of the country's major distributors of well known over the counter products.

Betadine is a registered trademark

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