PepsiCo chooses XTEL Sales Force Solutions for its French and UK operations

BOLOGNA, ITALY, July 27, 2012

XTEL, the leading European provider of sales automation solutions to the consumer goods industry, today announced that PepsiCo, the world's second largest food and beverage company, enlisted XTEL to provide mobile applications to its sales teams in France and in the UK. By the middle of 2013, the XTEL sales force automation solution will be rolled out to field representatives in both countries.

PepsiCo offers a wide portfolio of billion-dollar food and beverage brands, including Pepsi, Quaker, Tropicana, Frito Lay and Walkers, and its commercial activities span different sales channels. Streamlined operations, effective marketing activities and strong sales are paramount to ensure total availability of PepsiCo products both for on premise and off-premise consumption.

According to Jeremy Bartlett, Commercial Director - PepsiCo International, the main goal of the software implementation is to improve field sales performance in the articulated and data-rich market environments of France and UK.

The XTEL sales force application will enable sales representatives to effectively deal with both the modern and the traditional trade and to develop a gamut of sales activities: from order entry, to merchandising activities, from new product launches to promotion execution and store audits. Furthermore, real-time access to KPI's together with insightful reports and an optimized information flow will support decision making both by the sales force and the management teams.

"PepsiCo joins a growing group of global consumer goods leaders which are looking for powerful but still easy-to-use solutions that can help them harness the power of their brands and sales teams," said Alessandro Bosi, XTEL Managing Director.

"We continuously manage our activities against measurable goals," said Jeremy Bartlett, Commercial Director PepsiCo International. "XTEL solutions will help our sales teams to better plan and develop their field activities while always keeping an eye on the most important key performance indicators. XTEL's sophisticated solution seemed a natural choice to our company."

"We are excited about the opportunity to help PepsiCo in this journey to sales excellence." added Alessandro Bosi, XTEL Managing Director. "We look forward to the first results in Europe."

XTEL is committed to helping consumer goods manufacturers to achieve excellent sales performance, by enabling them to define and execute successful sales and marketing strategies. XTEL solutions offer the right capabilities to manage critical sales processes, link strategy to execution, increase the effectiveness of comercial resourses, reduce time-to-market and, therefore, to build a sustainable competitive advantage.