NEW YORK, NY, August 06, 2012 (Press-News.org) Smart TV is a cutting-edge technology that allows individuals to access the Internet through their television sets. According to The Wall Street Journal, Smart TV owners are starting to use the same apps that have become popular on mobile devices--Netflix and YouTube in particular. Peter Keierleber explains how Smart TV and the Internet can merge to create a more interactive and exciting entertainment experience.
The article reports: "Streaming video apps are among the most popular apps for both Smart TV owners and consumers who don't yet have a Smart TV. Three of the top five 'must have' apps are Netflix (Owners 47%/Non-owners 34%), YouTube (Owners 44%/Non-owners 31%) and Amazon Instant Video (Owners 34%/Non-owners 23%)."
The article also indicates that younger Smart TV owners are more likely to choose YouTube over Netflix, as it provides a heightened social entertainment environment than its more "traditional" counterpart. In fact, the article reports that the television experience is becoming more social as younger consumers take advantage of Smart TV technology.
However, it is important to note that The Wall Street Journal asserts that almost three-fourths of the consumers who do not own a Smart TV are unaware of the technology. Manny Flores, the Senior Vice President of Harris Interactive, believes this indicates that manufacturers need to improve their strategies in order to continue to attract new buyers to their market.
"As the TV becomes a more overall entertainment device, it is only a matter of time before we see the mainstream use of additional content apps, such as Facebook [...] Yet, manufacturers and retailers evidently have to do a much better job of educating their consumers on what a Smart TV is and the benefits of a Smart TV experience."
"This is an interesting concept," asserts Peter Keierleber. "We were working on a variation of today's Smart TV when I worked for the Shop at Home Network in the 90s. Essentially, we were looking for a way to overlay our products into traditional television programming, whereby you would be able to, for example, purchase a golf club you saw being used by simply pushing a button on your remote. Our ideas were far ahead of their time and I'm happy to see technology moving in this innovative direction."
ABOUT:
Peter Keierleber is a graduate of Stephen F. Austin State University, where he earned degree in Journalism and Radio-Television. Since receiving his degree, Peter Keierleber's resume includes managing a major market television station, the creation of a television morning show and work on a nationally syndicated radio talk show and various credits for camera work.
Peter Keierleber: Smart TVs Bridge Gap Between Internet and Popular Entertainment
Smart TV has integrated the use of apps into its operational function. Peter Keierleber, a known authority in the television and radio industries, believes that the use of apps with Smart TV technology will improve the entertainment experience.
2012-08-06
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[Press-News.org] Peter Keierleber: Smart TVs Bridge Gap Between Internet and Popular EntertainmentSmart TV has integrated the use of apps into its operational function. Peter Keierleber, a known authority in the television and radio industries, believes that the use of apps with Smart TV technology will improve the entertainment experience.