WARSAW, POLAND, September 05, 2012 (Press-News.org) Epom ad serving and ad management platform announced that its SDK (Software Development Kit) is compliant with the IAB's rich media standard MRAID 2.0. It means that in addition to standard banners Epom customers can also use all kinds of rich media ads in their mobile applications. Any publisher using a MRAID compliant Epom SDK can integrate rich media ads in all mobile applications, without having to contemplate the diversity of end devices. No doubt, this will increase revenue opportunities for mobile app developers.
The idea behind MRAID is to provide standardization for mobile rich media ads running in mobile applications which the industry is now lacking. As Epom becomes MRAID compatible, its customers no longer have a headache with launching rich media campaigns for mobile apps.
Now, Epom SDK compliant MRAID enables advertisers and publishers to make their ads more assessable to costumers by increasing the speed of ad delivery through mobile apps and thus enhancing the revenue. The MRAID standard will also expedite integration process for mobile developers. Moreover, it will save time and money due to excluding programming process.
Key Features of Epom Mobile SDKs for Android and iOS:
- Supports Android (Version 1.6 and higher) & iOS (Version 3.0 and higher)
- MRAID complaint
- Supports all standard ad formats in Mobile Apps: Image Ads, Rich Media Ads
- Features caching
- Features Ad Refresh for updating the ads after a customized time period has elapsed
- Offers Cross app unique user detection
"We are proud to announce that Epom ad serving platform is one of the first companies that can provide such SDK solution and be compliant with IAB's MRAID standards.", said Adam Jablonski, Epom. "It is a significant step for our team. While the popularity of rich media display advertising in mobile applications is growing rapidly, there are some inefficiencies that can cause issues with content monetization. Simplifying the process of ad integration will substantially increase the quantity of costumers and provide a special ecosystem for mobile ad serving.
Smartphones have become inevitable part of today's life for many people. Nowadays, almost everyone can afford to buy a portable gadget, either a phone or a tablet with mobile internet plan. Life is impossible without electronic devices. That is why common standards are so important for all fields. MRAID standards, in particular, provide new opportunities for advertisers and publishers, agencies and customers.
After the implementation of MRAID standards, mobile rich media ads can be displayed without causing errors in applications because of simplifying the integration of device functions: GPS navigation, NFL location, rotating, shaking, etc. Moreover, the same ad can be distributed to different end mobile devices.
Details of IAB's MRAID mobile standards can be found via this link.
About Epom:
Established in 2011, Epom is a Lublin-based company that develops ad serving and ad management solutions for publishers, multi-site content networks, ad networks, and advertisers. Epom enables its users to run display, video, mobile ads in one place thus saving time, resources and bringing more profit. Epom is massively scalable platform suitable for any impressions volume that needs to be served.
For more information, visit http://epom.com/
Epom Ad Server Becomes MRAID Compliant
Epom, Ad Server and Ad Management solution launched MRAID compliant SDK for Android and iOS that enables advertisers and publishers to make their ads more assessable to costumers by expediting integration process for mobile developers.
2012-09-05
ELSE PRESS RELEASES FROM THIS DATE:
Manufacturing in Mexico Summit to be Held in October
2012-09-05
The Offshore Group will be holding its 18th Annual Manufacturing in Mexico Summit in the resort town of San Carlos, Sonora on Mexico's Sea of Cortez this coming October 25th and 26th. For almost two decades executives of companies examining the strategic option of initiating and maintaining production facilities south of the border have attended and benefitted.
The 18th Annual Manufacturing in Mexico Summit has been designed to enable time scarce CEOs, CFOs, VPs of Manufacturing and top level sourcing personnel to collect a comprehensive amount of information on the ...
RepairLabs Breaks Images of iPhone 5 Front
2012-09-05
On Friday August 31st www.repairlabs.com, an online express-ship electronic device service, released images of the iPhone 5 front glass that show some of the changes we can expect from the new iPhone model scheduled for release next month.
The images show the anticipated larger screen, a front camera move to the middle of the phone, more home button support, and a smaller charger port. What does all of this mean? "Well, a lot of the changes are reminiscent to the old 3GS model--with the exception of the dimensions and functionality, of course," said Taylor ...
Acclaimed in America's Got Talent, Carlos Aponte Releases His Album
2012-09-05
Puerto Rican Young Crossover Tenor Carlos Aponte recently presented 'Attimo', an album that features 11 of the world's most memorable songs with new musical and vocal arrangements in English, Spanish, Italian, and German.
Since his appearance on the acclaimed NBC TV show America's Got Talent, Carlos has been busy at public and private performances in Puerto Rico, the United States and also internationally such as Costa Rica and China.
'Attimo' (Italian for 'Moment') includes a Spanish version of the smash hit 'You Raise Me Up (Por Ti Sere),' as well as other outstanding ...
Parental problems prevent children taking much-needed asthma medication
2012-09-04
Vienna, Austria: Parental problems and a chaotic home environment could be preventing children from taking their prescribed asthma medication.
A new study, which will be presented today (3 September 2012) at the European Respiratory Society's Annual Congress in Vienna, has shown that children's asthma symptoms could be worse due to issues in their home.
Non-adherence to asthma medication is a common problem, although it is not yet understood what the major barriers are for patients. In this new study, researchers have, for the first time, recorded and analysed a large ...
Improved diagnosis of lung disease: New global benchmarks
2012-09-04
Vienna, Austria: New research has established the first global benchmarks for assessing lung function across the entire life span. The lung growth charts will help healthcare professionals better understand lung disease progression and help raise awareness of lung disease, which is the world's leading cause of death.
The research will be presented today (3 September 2012) at the European Respiratory Society's Annual Congress in Vienna.
Lung function is measured by a spirometry test, which involves blowing out as hard and fast as possible into a device that records ...
Study finds increase in number of non-smokers being diagnosed with lung cancer
2012-09-04
Vienna, Austria: There has been an increase in the number of non-smokers being diagnosed with non-small cell lung cancer, according to new findings.
The report, which will be presented today (4 September 2012) at the European Respiratory Society's Annual Congress in Vienna, also found an increase in the number of women being diagnosed with the condition.
Little is known about risk factors that can cause lung cancer in non-smokers, although recently the World Health Organization (WHO) confirmed earlier this year that exhaust fumes from diesel engines were a cause of ...
Smoking history can predict survival time in COPD
2012-09-04
Vienna, Austria: Identifying an individual's the smoking history could help doctors to predict survival time in people with COPD.
A new study, which will be presented today (4 September 2012) at the European Respiratory Society's Annual Congress in Vienna, has identified that the measurement, pack–years, is a strong predictor for mortality in COPD.
Chronic obstructive pulmonary disease (COPD) is a term given to a group of conditions which cause a gradual restriction of airflow which gives people difficulty breathing. The condition is largely caused by smoking, yet clinicians ...
Australian shipping emissions identified
2012-09-04
Ship engine exhaust emissions make up more than a quarter of nitrogen oxide emissions generated in the Australian region according to a recently-published study by CSIRO and the Australian Maritime College in Launceston. Nitrogen oxide is a non-greenhouse gas, unlike similarly named nitrous oxide.
The remainder comes from road and air transport, energy generation, and industrial processes. Global studies indicate that shipping emissions of nitrogen oxide and sulphur contribute to the formation of photochemical smog and particles near land and in ports.
The authors, Dr ...
High levels of DDT in breast milk
2012-09-04
The highest levels ever of DDT in breast milk have been measured in mothers living in malaria-stricken villages in South Africa. The values lie well over the limits set by the World Health Organization. DDT has been used for many years in South Africa, sprayed indoors to fight malaria.
"To our ears, spraying DDT inside people's homes sounds absurd. But it is one of the most effective agents against malaria. And by only spraying adult mosquitoes in the vicinity of people, the risk of developing resistance in mosquitoes decreases, " says Henrik Kylin, environmental chemist ...
Bees, fruits and money
2012-09-04
Two thirds of the crops humans use for food production and the majority of wild plant species depend on pollination by insects such as bees and hover-flies. This ecosystem service, however, provided by nature to humans for free, is increasingly failing. As an example, after 3000 years of sustainable agriculture, farmers in the Chinese province Sichuan have to pollinate apple flowers themselves by using pollination sticks —brushes made of chicken feathers and cigarette filter. This is one small example of a problem occurring world-wide, including Europe. The work has been ...
LAST 30 PRESS RELEASES:
AI can spot which patients need treatment to prevent vision loss in young adults
Half of people stop taking popular weight-loss drug within a year, national study finds
Links between diabetes and depression are similar across Europe, study of over-50s in 18 countries finds
Smoking increases the risk of type 2 diabetes, regardless of its characteristics
Scientists trace origins of now extinct plant population from volcanically active Nishinoshima
AI algorithm based on routine mammogram + age can predict women’s major cardiovascular disease risk
New hurdle seen to prostate screening: primary-care docs
MSU researchers explore how virtual sports aid mental health
Working together, cells extend their senses
Cheese fungi help unlock secrets of evolution
Researchers find brain region that fuels compulsive drinking
Mental health effects of exposure to firearm violence persist long after direct exposure
Research identifies immune response that controls Oropouche infection and prevents neurological damage
University of Cincinnati, Kent State University awarded $3M by NSF to share research resources
Ancient DNA reveals deeply complex Mastodon family and repeated migrations driven by climate change
Measuring the quantum W state
Researchers find a way to use antibodies to direct T cells to kill Cytomegalovirus-infected cells
Engineers create mini microscope for real-time brain imaging
Funding for training and research in biological complexity
The Journal of Nuclear Medicine Ahead-of-Print Tip Sheet: September 12, 2025
ISSCR statement on the scientific and therapeutic value of human fetal tissue research
Novel PET tracer detects synaptic changes in spinal cord and brain after spinal cord injury
Wiley advances Knowitall Solutions with new trendfinder application for user-friendly chemometric analysis and additional enhancements to analytical workflows
Benchmark study tracks trends in dog behavior
OpenAI, DeepSeek, and Google vary widely in identifying hate speech
Research spotlight: Study identifies a surprising new treatment target for chronic limb threatening ischemia
Childhood loneliness and cognitive decline and dementia risk in middle-aged and older adults
Parental diseases of despair and suicidal events in their children
Acupuncture for chronic low back pain in older adults
Acupuncture treatment improves disabling effects of chronic low back pain in older adults
[Press-News.org] Epom Ad Server Becomes MRAID CompliantEpom, Ad Server and Ad Management solution launched MRAID compliant SDK for Android and iOS that enables advertisers and publishers to make their ads more assessable to costumers by expediting integration process for mobile developers.