Kroger Raises More Than $41,000 For Cancer Research Through V Foundation Icon Golf Ball Sale

RALEIGH, NC, September 14, 2012 (Press-News.org) The Kroger Co. (http://www.kroger.com/), the nation's largest traditional grocery retailer with 16 stores throughout the Triangle and North Carolina, has announced that it raised $41,048.99 for the V Foundation to benefit cancer research by selling $1 and $5 paper golf ball icons at all its participating mid-Atlantic stores from July 29 through Aug 18. The dollar amount raised surpassed the total Kroger raised for cancer research in 2011 by more than $15,000.

All money was collected in advance of the annual Jimmy V Celebrity Golf Classic held Aug. 26 at Lonnie Poole Golf Course at NC State University, which brings together celebrities, local and national sponsors and more than 700 volunteers in an effort to raise money for cancer research. Kroger served as the official volunteer sponsor of the classic and donated gift cards as well as produce to supplement 750 sandwiches made by Good Meadows for tournament participants. Since its start in 1993, the V Foundation has raised more than $120 million to fund cancer research nationwide.

QUOTES:
"We are proud that so many Kroger customers joined us this year in support of the V Foundation and its efforts to find a cure for cancer and improve the lives of cancer patients," said Carl York, advertising & public relations manager for Kroger's mid-Atlantic marketing region. "Our annual activities connected to this worthy cause are part of our ongoing commitment to give back to the community we serve in ways that make a positive difference for our society at large."

DETAILS:
- The V Foundation is dedicated to saving lives by helping find a cure for cancer in memory of its namesake, Jim Valvano, the late coach of the NC State basketball team. For more information, visit http://www.jimmyv.org.

ABOUT KROGER:
Kroger, the nation's largest traditional grocery retailer, has 16 stores throughout the Triangle and North Carolina, including Apex (1), Cary (1), Garner (1), Fuquay-Varina (1), Raleigh (6) and Durham (6). Headquartered in Cincinnati, the company employs more than 338,000 associates who serve customers in 2,439 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith's. The company also operates 788 convenience stores, 361 fine jewelry stores, 1,046 supermarket fuel centers and 40 food processing plants in the United States. Kroger focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves. For more information, please visit http://www.kroger.com.

Erin Smith
MMI Public Relations
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Erin@mmipublicrelations.com
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