California Women's Conference Participants To Be Among First to Reap The Benefits Of New State-of-the-Art Breast Cancer Exam From OC Breast Wellness

COSTA MESA, CA, September 24, 2012

Participants in the California Women's Conference at the Long Beach Convention Center September 23-24 will be among the first in the country to discover the ease and accuracy of a new state-of-the-art breast exam offered exclusively in Orange County by OC Breast Wellness (OCBW). OCBW, based in Fountain Valley, will be exhibiting in Booth #503, sharing its breast-cancer prevention strategies and early detection technology with women who attend the California Women's Conference.

OCBW's FDA-approved exam, called Digital Palpation Imaging, provides a safe, comfortable, and accurate way to detect breast lesions early in their development—and it is radiation-free. (By contrast, the radiation absorption from a mammogram is 20 times greater than that of a chest x-ray.) Plus, Digital Palpation Imaging is completely painless—no squishing!

"At OC Breast Wellness, we're committed to the prevention and early detection of cancer, so we're thrilled to be one of the first centers in this country to offer this scientifically proven procedure," says Dr. Charles Hough, President of OCBW. "Digital Palpation Imaging is an anatomical exam that is even more sensitive and accurate than the human touch—which itself has been proven to play a critical role in cancer screening—and it can detect cancerous lesions at a very early stage. The earlier a cancer is found, the better the prognosis."

Digital Palpation Imaging uses a portable hand-held tactile sensing device that is far more sensitive than human touch and can detect in real time lesions in the breast as small as 5 mm. It also measures the elasticity of the lesion, making it capable of differentiating between benign and malignant breast lesions. And the results are instant: no waiting anxiously for test results. Instead, the nurse reviews and explains the results to the patient at the time of the test, empowering patients with immediate information and eliminating the stress of the unknown. OCBW is one of only eight centers in America to offer Digital Palpation Imaging.

"Digital Palpation Imaging is a new technique in the field of breast-cancer detection, and we are very excited to introduce it to the health-conscious women—and men—attending the conference," says Jae Son, Founder and CEO of Medical Tactile Imaging, Inc., creators of the technology. "Dr. Hough's practice is leading the way in breast cancer education and prevention in Southern California, and we're delighted that through OCBW's participation in the California Women's Conference, more women will now have access to this potentially lifesaving test."

OC Breast Wellness—a caring, compassionate, and nurturing place committed to building relationships with patients—believes that breast examinations should be accessible and affordable for all. In keeping with this philosophy, OCBW will have an exam room available at the Hyatt for conference participants wishing to take the exam. All others can book an appointment for an exam at the OCBW offices in Fountain Valley. The cost for all conference attendees is $125 (a $25 savings from the regular cost of $150) if the appointment is booked between September 23 and 24. At its conference booth, OCBW will also hold hourly drawings for free exams from 9:00am to 4:00pm on Monday. For more information or to schedule an appointment, call (714) 363-5595 or visit http://www.ocbreastwellness.com.

"As a woman, I know only too well that fear, cost factors, and the discomfort involved scare many women away from traditional breast exams—and fear may be our biggest challenge, because it leads to procrastination and denial," says Janice Salmon, Director of OCBW. "We at OCBW hope to offer every woman who attends the Conference the peace of mind, comfort, and empowerment that come from knowing about their own breast health. I look forward to meeting many of the dynamic women who will be attending the conference, either at the Hyatt or here at our offices!"