So Thai Spa Bangkok Finds Space in an Oversupplied Market

BANGKOK, THAILAND, September 28, 2012 (Press-News.org) There are not many better examples of seemingly oversupplied industries than the market for spas in Bangkok, Thailand. Travelling around Bangkok's city center, one is rarely more than a minute's walk from the nearest massage shop, day spa or hotel with spa.

Given this abundant supply, one would assume it is impossible for new entrants to gain a foothold in the market. However, that is exactly what So Thai Spa has done. In fact, after establishing its new Bangkok branch earlier this year, So Thai Spa is already planning further expansion in the city.

Oliver O'Dell, So Thai Spa's Managing Director, explained how this has been achieved "We have focused on delivering high quality services at reasonable prices, and also on spreading the word about our business through a concerted marketing effort."

In Oliver's opinion, the business could not have survived without attention to all three of these elements: "There is no point offering great service at good prices if you don't market your offering, just as success cannot be achieved solely through marketing if either the service or the price is not right."

Having now established themselves in both London and Bangkok, So Thai Spa still have further growth ambitions. Oliver explained "We are hoping to grow our mobile massage service in London, as well as upgrading the facilities in our London spa. For Bangkok, our strategy will be to expand our existing spa and to open new branches."

In this context, it is likely that more news about the various developments surrounding So Thai Spa will be forthcoming shortly. For more information see www.sothaispa.com and www.sothaispa.co.uk.

So Thai Spa is an international spa group with day spas in Bangkok and London.

So Thai Spa London is located at 118 Wandsworth Bridge Road, London, SW6 2TF, UK.

So Thai Spa Bangkok is located at 269 Sukhumvit Soi 31, Bangkok, 10110, Thailand.