Worldwide Vision: Wireless Phone Industry Embraces In-Store Marketing

PHILADELPHIA, PA, October 11, 2012

The recent release of Apple's iPhone 5 has had many consumers eager to purchase on the new device. Although crowds may have willingly waited outside of stores to become one of the first owners of the latest version of the popular mobile device, some consumers have remained reluctant due to limitations concerning coverage for T-Mobile customers. The popularity of iPhones has significantly increased as leading service providers added coverage to the device; however, a recent article from FierceWireless observes that T-Mobile USA is "the nation's only major wireless carrier that does not sell the iPhone." Despite these obstacles, the article also reveals that T-Mobile has increased efforts to attract iPhone users by helping them link unlocked devices to T-Mobile service via in-store marketing methods. Marketing firm Worldwide Vision specializes in increasing consumer awareness though face-to-face tactics and promotions and explains why T-Mobile's approach may help the brand better connect with mobile customers.

Worldwide Vision has advanced brand awareness through in-store marketing methods for a wide variety of tier-1 clients including those in the electronics, entertainment and home improvement industries. In terms of rapidly advancing solutions in technology, such as those presented by mobile carriers, Worldwide Vision notes that it is increasingly important to provide hands-on instruction to consumers who may end up confused by products solicited through indirect marketing.

According to the article, T-Mobile has taken such an approach and has even provided help for those who decide to switch over to its service. It states, "According to Suzanne Lowry, T-Mobile's vice president of marketing, the company on Sept. 12 [rolled] out iPhone 4 demonstration units to its retail stores and trained its staff to help customers switch their iPhones to the T-Mobile network."

In response to this marketing approach, Worldwide Vision expands on the value of in-person tactics in a recent press statement, "Here at Worldwide Vision we understand the importance of in-store, hands-on demonstrations led by knowledgeable people. We have found over time that giving a customer a chance to play with and ask questions about a product or service is invaluable. It also gives the consumer a chance to build a relationship with a well-informed representative face-to-face. We believe that this interaction is just one of our keys to success."

ABOUT:

Worldwide Vision is a marketing firm that specializes in new client acquisitions through face-to-face, in-store promotions on behalf of its clients' products and services. The company was founded in 2007 in Raleigh, North Carolina, to work primarily for local businesses and entertainers. Today, the company has expanded to include several regional offices throughout the country, and maintains a tier-1 client list that includes nationally recognized electronics, entertainment and home improvement brands. Worldwide Vision is also noted for its employee benefits programs and career development strategies.

Website: http://worldwidevisioninc.com/