Trusted Attorneys Change Their Online Strategy--Win Over More Clients

LOS ANGELES, CA, November 04, 2012 (Press-News.org) A few select Attorneys are changing their online strategy, and winning over more clients because of it. The brainchild of Los Angeles personal injury lawyer, Michael P. Ehline, Esq., the Circle of Legal Trust (C.O.L.T.), has a multi tiered approach in helping lawyers of all types to reach their goal of online audience attraction and retention.

First, an attorney who wants to join gets their site reviewed by their panel of experts to see if it has duplicate content, keyword stuffing, or violates Google, Bing, or Yahoo! quality guidelines. This new attorney is called a "hang-around". Once the hangaround attends a few Google Plus video hangouts, and proves their are trustworthy and reliable, they are invited to post on the www.circleoflegaltrust.com blog on an issue they have become educated in. "Sort of like a mini bar exam", Ehline says.

An Online Biker/Military Style Attorney Brotherhood

Similar to an M/C Club, if the hangaround's article receives G+ votes from all of the "originals" (the first few members of C.O.L.T.), the hangaround is accepted as a "prospect". Prospects are allowed to answer questions on the www.legaltorch.com Q&A site and post articles on the companion subdomain.

Getting Patched In

Once a prospect has proven they are loyal (they engage in social media, they participate on Facebook, Twitter, G+ for example), that they take time to vote and read a fellow C.O.L.T. member's posts, blogs, etc., they are voted upon by the Originals to receive their "Patch", which is then placed upon the homepage of their site, and links back to the whitelist site, proving membership. Once a member has his or her patch, they are deemed full members and will be whitelisted here.

The coveted patch will be custom made for that member's city on the patch lower rocker, and that attorney has full veto power to accept or reject a new member in a competing practice/geographic area. If there is a competing prospective new member, and the current patch owner for that city wants to waive it, the new admitee becomes a member of that existing first member's "chapter", and the first member is to be promoted and will act as a mentor to the new member.

Lawyers are Encouraged to Learn The Internet Themselves Instead of Delegating to an Underling

"This group is not for everyone", Ehline says. "We are about attorneys actually knowing as much about the internet and web marketing, as they do about case law, brief writing, and arguing in court. We want to make them complete samurai warriors. Artists, as well as warriors. Legal warriors." This: "promotes lawyers learning organic, social and local search themselves, instead of relying upon shady SEO companies, who may or may not be ripping them off, or in house people who could simply learn all our secrets and abscond to the nearest competitor with all our years of expertise.", Ehline says.

Of course, this is raising the bar for white hat lawyer marketing techniques. These C.O.L.T. attorneys are changing their outlook, by using techniques designed to help them obtain more trust with the search engines, and with prospective online clients, which will help make everyone's lives better and yours. Ehline says an added benefit is the "referral network. We all trust eachother and would not want to do anything to lose our status at C.O.L.T., or lose our patch. Blood in blood out."

This group of attorneys is aptly named The Circle of Legal Trust for a reason. They are hard working, play hard and have a sense of humor about themselves and each other. One thing they focus on is helping each other to improve both their lives and careers, while showing the utmost support. This is not a group that can be bought into. The only way in, is through merit.

Non Attorneys Are Encouraged to Participate and Can Also Earn Memberships

The backbone of CO.L.T. is the non attorney, who is interested in legal marketing, SEO, finding a lawyer, or just thinks the lawyers are cool and wants to hang out. These individuals can actually earn their way up the ladder to become "honorary attorneys". Non attorney contributors have full rights to post on the C.O.L.T. site, and are usually highly qualified SEO experts, who have been vetted by the Originals, who have the standards the group wants to apply and who can help improve the discussions in the Friday video hangouts. They may be just the average person or an SEO "guru," with an authentic interest in making an advance in the consumer experience of interfacing, connecting and being represented by attorneys.

What is the Legal Torch?

As discussed above, the Circle of Legal Trust created a Consumer and attorney based guided website named Legal Torch. This website was created for legal consumers to visit and ask questions and is lighting the path in consumer/legal search. Answers are provided to the questions by vetted members of the Circle of Legal Trust and there will be a place by members of COLT in legal areas, where consumers need to have information in more detail.

Whitelist

The members of COLT are found on the COLT Whitelist, where their websites are at the whitelist for visitors to look over the high quality information on the websites, by lawyers that prepare and try lawsuits for their clients and are making a difference in their lives. The attorneys and Michael Ehline invite you to help make your life and others better and be a part of this project.

Circle of Legal Trust Statement

Learn who we are and who you can be by joining. The organization, Circle of Legal Trust is consists of lawyers and others actively involved in the legal industry, who focus on improving internet reach, social media campaigns, superior content generation, and ethical issues pertaining to this focus. This group is much more than a professional organization, and rather a brotherhood in which members receive assistance from one another to advance individual personal and business efforts. As a group, we are more capable and powerful together, instead of attempting these objectives singularly. The result is we are selective of our members and the individual member is expected to adopt the core belief that actively working together as a team and being self-sacrificing the results can be expected to be extraordinary. To these ends, we are Semper Fidelis.

Other Resources:

http://personal-injury.lawyers.com/blogs/archives/23569-Lawyers-Helping-Lawyers-Get-More-Clients-With-Trust.html

Highly experienced experts in California tort law. Former law review member writes articles about personal injury issues under California tort laws, such as wrongful death and battery claims as well as negligence issues.