AYRSHIRE, SCOTLAND, October 14, 2010 (Press-News.org) At a major international festival of new cinema and digital culture earlier this month, Professor Andy Miah of University of the West of Scotland's School of Creative & Cultural Industries, which is based at the Ayr campus, presented a proposal to create an independent Olympic community media network.
At the second annual Abandon Normal Devices (AND) festival in Manchester last week, Professor Miah delivered his proposal, 'Blueprint for London 2012', to over 150 delegates.
In addition to the AND festival and UWS, the event was shaped by a unique partnership between the London 2012 Creative Programmers' Network in Scotland and England's North West and South West. Funding from England's North West is from Legacy Trust UK as part of its research and development activity for WE PLAY, the North West's unique contribution to the build up and legacy of the 2012 Games.
This groundbreaking proposal builds on a commitment by the International Olympic Committee (IOC) to ensure that London 2012 is the first summer Games to maximize the value of social media. It also brings into focus Professor Miah's research on the Olympic Games over the last 10 years.
Professor Miah's research claims that traditional media coverage never gives enough profile to the broad values of the Olympic programme, but the population has an appetite to share their stories.
He said: "It is a remarkable achievement to bring together regions in the UK to develop a vision for London 2012 that is about regional and national engagement. We want to ensure that London's Games are experienced as the nations' Games, so that wherever you are in the UK, you are able to participate."
"The Olympic Games has sport at its heart, but Olympic sport should always be seen in the service of humanity's broader aspirations. For London 2012, the UK's nations and regions all have stories to tell, but the main media facilities will not do justice to the rich ways in which the average citizen has experienced these Games.
"By creating citizen-led media hubs around the UK, we can change the way that London 2012 is perceived. As well, by dominating social media platforms like Twitter, we may even change how the mainstream media cover the Games.
"The event in October is provocatively titled '#media2012', perhaps one of the first events to name itself with a term used in the popular social networking platform Twitter.
"We want London 2012 to make history by transforming the largest media event in history into a media festival, characterized by massive levels of citizen journalism. The London 2012 Games can be a moment for realising a new media legacy for the United Kingdom, built on the idea of citizen media reporting and the recognition that the Games are more than just sports competitions."
Professor Miah, who is Chair of Ethics and Emerging Technologies at University of the West of Scotland (UWS), is an Olympic scholar and writer, having undertaken research into Olympic media at every summer and winter Olympic Games since Sydney 2000.
Professor Miah added: "The emergence of new digital media has given rise to a proliferation of citizen journalists who want to report the 2012 Games. Over the last few years, our numbers and impact have grown and we now have a critical mass who will travel to the Games from previous and future Games hosts like Vancouver or Sochi in Russia to undertake their own independent, unaccredited reporting. This media will own the streets of London during the Games and, unlike, most of the priorities around London 2012, we aim to provide a legacy for the Olympic movement that will transcend London and take us from Games to Games.
"The proposal speaks on behalf of the growing community of citizen journalists out there that want to cover the Olympic & Paralympic Games in their own way. Such a network would be founded on principles of 'open media' and will facilitate community legacies and build stories about London, the nations and the regions that reach an international audience. It will focus on reporting all non-sporting legacy stories, locating culture and art at the heart of its practice. Its work will transcend national boundaries in ways that no other Games has achieved before, by promoting peer-to-peer conversations. We don't want to set up a division between citizen and professional journalists. Rather, we want to be a catalyst for their interactions."
For further information contact:-
Niall Gordon (Senior Marketing Co-ordinator - PR)
Corporate Marketing, University of the West of Scotland
0141 848 3726 / 07764 285 882
http://www.uws.ac.uk
Issued by:
Murdoch MacDonald
Fame Publicity Services
10 Miller Road
AYR, Ayrshire
Scotland KA7 2AY
E-mail FamePublicity@aol.com
Web: http://www.famepublicity.co.uk
http://www.AyrshireScotlandBusinessNews.com
Telephone: 01292 281498
Mobile: 07833 667322
Wherever you are in the world, no other public relations consultancy, PR firm or publicity company can offer you a better or more cost-effective worldwide news distribution service, combined with search engine optimisation techniques that will drive customers and qualified sales leads to your company's website.
Fame Publicity Services was founded in September 2003 by husband and wife team Lilian and Murdoch MacDonald
Murdoch is one of Scotland's top PR consultants, having worked successfully in the profession for more than 35 years
Use of Fame Publicity's groundbreaking and cutting edge PR techniques is guaranteed to help your company to source new business in these difficult times.
Ayr academic leads creation of largest Olympic citizen media network
Professor Andy Miah of University of the West of Scotland's School of Creative & Cultural Industries, which is based at the Ayr campus, has presented a proposal to create an independent Olympic community media network.
2010-10-14
ELSE PRESS RELEASES FROM THIS DATE:
Rapid7 Takes Penetration Testing Mainstream With Metasploit Express
2010-10-14
Rapid7 , the leading provider of unified vulnerability management, compliance and penetration testing solutions, today introduced Metasploit Express , a comprehensive penetration testing solution built on the acclaimed open source Metasploit Framework. Metasploit Express is the first to bring affordable, comprehensive and easier-to-use penetration testing to organizations with limited time and budgets, empowering businesses to implement greater proactive security strategies and match the speed of advancing security threats.
Today's rapidly evolving security threat landscape ...
Flexiant announces significant enhancements to next generation cloud platform
2010-10-14
Flexiant is pleased to announce the latest version of its flagship Infrastructure As A Service offering: FlexiScale 2.1. FlexiScale leading-edge technology enables start-ups and SMEs to grow from one server to one thousand servers in seconds - critical for organisations offering streaming video, social networking or SaaS, and ideal for a wealth of other applications.
Powered by Flexiant's flagship technology 'Extility', FlexiScale's pay-as-you-go virtual servers can be up and running, or taken down in less than 60 seconds, ensuring businesses can rapidly shape their ...
FDM Group expand into Asia
2010-10-14
International IT services provider, FDM Group, opens its first Asian office in Hong Kong, enabling the company to extend its service delivery capability to its global client base.
As a key geographical position for economic growth, FDM receives legal entity in Hong Kong and opens its new office in the central financial district at 2 Queen's Road on Hong Kong Island. This allows FDM to expand its business reach into Asian markets and cross-sell with its established European and US clients in Hong Kong.
Over 30 FDM consultants are currently being deployed into Hong ...
Rosslyn Analytics Launches Cloud-Based Real-Time Self Service Spend Analytics Platform for Finance and Procurement Professionals
2010-10-14
RA.Pid Self Service enables customers to see every detail of their spend in five minutes
RA.Pid re-sets industry's average cost of acquiring spend visibility from $75,000 to $99
Èpeus Group of Companies, a global leader in the oil, gas and shipping industries, has reduced the cost of obtaining accurate spend intelligence by 90% as a result of using RA.Pid Self Service, the industry's first and only cloud-based self-service spend analytics offering developed by Rosslyn Analytics for business users.
RA.Pid Self Service is the only in-memory spend analytics solution ...
Sermon participates in ICT Forum 2010
2010-10-14
Sermon, the leading Jordanian business solutions provider, took part in MENA ICT Forum 2010, organized by Inj@j in coordination with USAID Jordan Economic Development Program (SABEQ) and Jordan Enterprise Development Cooperation JEDCO.
The event, held under the patronage of His Majesty King Abdullah II bin al-Hussein, aimed to move forward in developing the ICT industry in order to serve the Kingdom's vital sectors including the educational and the human resources sectors.
"The forum was a great opportunity for ICT leaders around the world to meet and discuss the Sector's ...
InfoCom says digital music market grows but players trying to unlock it have not much to report.
2010-10-14
The digital music market has been growing steadily and strongly over the last years with online downloads literally driving the market to new highs. In 2009, retail revenues from online downloads alone increased by 40% in France and Germany. On the other hand, revenues from mobile music downloads, that is, downloads directly on mobile phones from mobile music stores, decreased in most countries. There are some few notable exceptions, for instance Japan. Yet, Japan is a strong mobile-driven market, thanks to the comparatively high prices of fixed broadband services and a ...
Two New FMC Cards from 4DSP Provide Up to 1 Gsps for Electronics Developers
2010-10-14
The release of two new analog-to-digital / digital-to-analog cards based on the FPGA mezzanine card standard (FMC) has been announced by 4DSP, LLC. The FMC204 and FMC150 daughter cards are mechanically and electrically compliant to FMC standard (ANSI/VITA 57.1).
The FMC204 is a quad channel D/A FMC daughter card, providing four channels of 16-bit D/A at 1 Gsps. The FMC204 allows flexible control on clock source, sampling frequency, and calibration through an I2C communication bus and includes a high-pin count (HPC) connector and front panel I/O. The FMC204 supports LVDS/2.5V ...
Inatech Wins a Double at Oracle's Partner of the Year Awards
2010-10-14
Inatech followed up its first place award with a bronze in the Siebel Partner of the Year Award.
The awards, attended by more than 100 partners, Oracle, OUG members and customers were presented last night at a black-tie event at London's Jumeirah Carlton Hotel in Knightsbridge.
From a nomination list of 19 business practices that provide Oracle support services, Inatech, the integrations and managed service specialist achieved the two prestigious awards.
The winners are decided by customer votes.
British-founded Inatech was established in 2002 and has built ...
Support your customer strategy with Social CRM, says DMC Software
2010-10-14
Companies should incorporate Social CRM into their customer strategy for best results, claims DMC Software Solutions, leading Sage (UK) Business Partner.
Social CRM is transforming the way businesses engage with their stakeholders. By harnessing the information shared in online communities Social CRM enables organisations to begin a meaningful exchange with their customers. By listening and responding to thoughts and opinions shared, customer service levels are enhanced and in turn customer retention can be improved.
Robert Pope, Business Development manager at DMC ...
King Of Kicker, Thailand's Ultimate Wakeboarding Contest Returns To Thai Wake Park For 2010
2010-10-14
Wakeboarding in Thailand continues it's impressive growth in popularity thanks to the many wakeboarding parks in Bangkok and throughout Thailand. Thai Wake Park is set to host the 2010 King of Kicker wakeboarding and waterskate contest from the 18th - 19th December 2010.
Thailand is blessed with numerous wakeboarding parks from Planete Wakeboard in Chiang Rai to Thai Wake Park in Bangkok which is why Thailand wakeboarding is becoming so popular - the easy access and cost effective prices make it a popular sport for people of all ages.
The King Of Kicker wakeboard ...
LAST 30 PRESS RELEASES:
Pandemic raised food, housing insecurity in Oregon despite surge in spending
OU College of Medicine professor earns prestigious pancreatology award
Sub-Saharan Africa leads global HIV decline: Progress made but UNAIDS 2030 goals hang in balance, new IHME study finds
Popular diabetes and obesity drugs also protect kidneys, study shows
Stevens INI receives funding to expand research on the neural underpinnings of bipolar disorder
Protecting nature can safeguard cities from floods
NCSA receives honors in 2024 HPCwire Readers’ and Editors’ Choice Awards
Warning: Don’t miss Thanksgiving dinner, it’s more meaningful than you think
Expanding HPV vaccination to all adults aged 27-45 years unlikely to be cost-effective or efficient for HPV-related cancer prevention
Trauma care and mental health interventions training help family physicians prepare for times of war
Adapted nominal group technique effectively builds consensus on health care priorities for older adults
Single-visit first-trimester care with point-of-care ultrasound cuts emergency visits by 81% for non-miscarrying patients
Study reveals impact of trauma on health care professionals in Israel following 2023 terror attack
Primary care settings face barriers to screening for early detection of cognitive impairment
November/December Annals of Family Medicine Tip Sheet
Antibiotics initiated for suspected community-acquired pneumonia even when chest radiography results are negative
COVID-19 stay-at-home order increased reporting of food, housing, and other health-related social needs in Oregon
UW-led research links wildfire smoke exposure with increased dementia risk
Most U.S. adults surveyed trust store-bought turkey is free of contaminants, despite research finding fecal bacteria in ground turkey
New therapy from UI Health offers FDA-approved treatment option for brittle type 1 diabetes
Alzheimer's: A new strategy to prevent neurodegeneration
A clue to what lies beneath the bland surfaces of Uranus and Neptune
Researchers uncover what makes large numbers of “squishy” grains start flowing
Scientists uncover new mechanism in bacterial DNA enzyme opening pathways for antibiotic development
New study reveals the explosive secret of the squirting cucumber
Vanderbilt authors find evidence that the hunger hormone leptin can direct neural development in a leptin receptor–independent manner
To design better water filters, MIT engineers look to manta rays
Self-assembling proteins can be used for higher performance, more sustainable skincare products
Cannabis, maybe, for attention problems
Building a better path to recovery for OUD
[Press-News.org] Ayr academic leads creation of largest Olympic citizen media networkProfessor Andy Miah of University of the West of Scotland's School of Creative & Cultural Industries, which is based at the Ayr campus, has presented a proposal to create an independent Olympic community media network.