New Hispanic Marketing Newsletter Launched

GUTENBERG, NJ, December 12, 2012

On Monday, December 10, 2012, the Hispanic Marketing Library launched the HML Biweekly Newsletter. A time-saving alternative to Web searching," according to the newsletter's editor Dr. Anthony (Dr. T.) Rodriguez.

Background

The Hispanic American market is a huge market. According to the U.S. Census Bureau (2012), currently, Hispanic Americans make up 16.7% of the population and, by 2050, almost one of three Americans will be Hispanic. Furthermore, according to the Selig Center of the University of Georgia (Humphreys, 2012), by 2017, the buying power of the Latinos in the U.S. will rise to $1.7 trillion.

Publisher

The Hispanic Marketing Library is a collection of digital publications for marketing to the Latinos in the U.S. The HML publications are research-based, are carefully crafted, and are delivered via email as downloadable .pdf files.

Editor

The Editor of the Hispanic Marketing Library is Dr. Anthony (Dr. T.) Rodriguez. After escaping from Cuba as a teenager in the early 60s, Dr. Rodriguez studied in the United States, worked in Corporate America, and became a successful entrepreneur. Most recently, Dr. Rodriguez taught business courses at LIM College in Manhattan and at the University of Phoenix in Jersey City.

Newsletter

The HML Biweekly Newsletter is a complimentary, well-referenced digest of recent Web posts important to marketing managers targeting Hispanic Americans.

For a sample of the HML Biweekly Newsletter or for a complimentary subscription to the HML Biweekly Newsletter, please visit http://www.HispanicMarketingLibrary.org

References

Humphreys, J.M. (2012). The multicultural economy 2012. Athens, GA: The Selig Center of the University of Georgia. URL: http://www.terry.uga.edu/selig/

U.S. Census Bureau. (2012). Hispanic heritage month 2012. Washington, DC: Author. URL: http://www.census.gov