Rock Cellar Magazine Announces Launch of New Online Music Store

CHATSWORTH, CA, December 15, 2012 (Press-News.org) Entertainment website Rock Cellar Magazine has just announced the launch of their giant online music store - with over 500,000 CDs and vinyl records, and 16 million digital songs.

Publisher/founder Kevin Wachs, who began Rock Cellar Magazine in 2011 as a labor of love - with no ads or traditional revenue sources - is overjoyed with the numbers of readers and subscribers. The new store initiates phase 2 of his idea:

"I always envisioned Rock Cellar Magazine as unique place where you could get news and read entertainment articles, and then buy the very stuff you're reading about right then and there," says Wachs. "Having an on-line store was always the important second part of the plan - to have a really cool magazine that connects right to a shop full of records, CDs, whatever."

Editor Jeff Cazanov, who helped create the magazine's look and direction, describes this marriage of content and commerce: "Other websites have those pop-ups and annoying banner ads. All that just disturbs the fun of reading articles online. Having our own store has two pluses: it doesn't get in the way of our articles... and two - it provides a little revenue to keep this thing going, hopefully for a long while. The fact that it sells everything ever recorded - that was just an unexpected bonus for me."

Cazanov may be exaggerating a bit, but the Rock Cellar Store is a mom and pop operation that certainly competes with the "big boys" - Amazon, and iTunes - for the vast quantity that it carries. Rock Cellar partnered with Super D distribution for their physical inventory while Media Net provides the digital content; both are leaders in the music distribution industry.

Cazanov: "My hope for our music store always was that it would have all the cool vintage music that say, Rhino Records would carry. Super D [which distributes the Rhino Records catalog] gave us that, and more. We've got all the latest music - brand new - on the day it's released.

The Virginia-based BroadTime company is working with Rock Cellar to provide the secure shopping technology that it wanted for its store. Wachs is hoping to make the Rock Cellar shopping experience a bit easier: "A lot of people - especially older people - are intimidated by the whole music download thing. We want to make buying music - specifically digital music - convenient and simple."

In addition to the mind-boggling music catalog the Rock Cellar Magazine Store also carries the most popular DVDs and video games. For Wachs, that's only the beginning: "In 2013 we're expanding the store to include electronics, clothing, music gear, memorabilia, gifts - all the cool and unique things our readers would want to have."

To visit the new Rock Cellar Store go to: http://www.rockcellarstore.com

About Rock Cellar Magazine

Rock Cellar Magazine is a music, entertainment and pop culture site which has gained notice for their in-depth interviews.

Celebrities who have interviewed by Rock Cellar include director Oliver Stone, Ringo Starr, Donovan, Judy Collins, Jethro Tull's Ian Anderson, politician/activist Jesse Ventura, both Johnny and Edgar Winter, actresses Juliette Lewis and Anne Archer, Susanna Hoffs, Bill Ward of Black Sabbath, Zakk Wylde, producer Peter Asher, cinematographer Haskell Wexler, musician-producer Daniel Lanois, and legendary photographer Henry Diltz.

December's issue includes interviews with singer/songwriter Lisa Marie Presley and filmmaker Ken Burns. To visit the Rock Cellar Magazine website go to: http://www.rockcellarmagazine.com.

Rock Cellar Magazine is a music, journalism, and pop culture entertainment website. For more information, email us at info@rockcellarmagazine.com