Jason Proch: Social Media Remains a Necessary Marketing Component for Small Business

PHILADELPHIA, PA, December 19, 2012 (Press-News.org) Although it may seem like most American companies have established an online presence, many small businesses have yet to fully explore their options in web-based marketing, including social media strategies. A recent article from a WBNG Action News highlights the impact social media marketing can have on small business and focuses on how many local establishments in Binghamton, New York, are benefiting from education regarding this form of online exposure. As a business consultant that has helped many small businesses expand, Jason Proch explains that social media is a major, necessary component for any enterprise that is looking to gain great exposure on the Internet.

The article notes that while many major corporations have pursued social media strategies as part of a larger online marketing campaign, smaller businesses have proven slower to uptake these methods. Christopher Olsen, co-owner of upstate New York creative agency RS WebWorks, tells WBNG, "In large markets like New York City, Philadelphia, all of those businesses already have a Facebook profile, they have hundreds or thousands of likes, and [they are] already built up. In Binghamton, most businesses are not doing it to any real solid extent, but [they are] still going to have plenty of time to get in there and utilize these tools."

Following a similar sentiment, Jason Proch notes that small business can greatly benefit from this--often free--form of promotion. Consulting at his own firm, GrandView Solutions, LLC, located in Cranberry Township, Pennsylvania, Proch has realized and utilized the advantages of online marketing for his clients. According to Jason Proch, "Social networking provides a great way for both large and small businesses alike to reach out to their customer base. It is especially a great way for small businesses to reach their targeted demographic on a tighter marketing budget."

In addition to the cost-effective nature associated with social media marketing, Jason Proch explains that it is great way for small businesses to connect with and learn from local consumers. Proch concludes by advising, "Small businesses can directly contact their targeted customer demographic through social media, while easily expanding their customer base by reaching friends of friends. When working with my own clients, I highly recommend that they keep up with social networking on a daily basis."

ABOUT:

Jason Proch is a leading marketing professional who has over 16 years of collective experience in various capacities and industries. Among his wealth of knowledge, Jason Proch has proven himself as a high-quality marketing and operations executive who has worked on campaigns and projects on a global scale. He is currently focused on his work as a consulting and marketing strategy expert at his own firm known as GrandView Solutions, LLC, which is located in Cranberry Township, Pennsylvania. In addition to helping businesses achieve their goals through his consultation work, Jason Proch is a noted inventor that has created solutions for the hunting industry.

Website: http://jasonproch.net