Westchester Public Relations Agency Institutes New Statistical Approach To Evaluate Search Engine Behavior
Cut-It-Out Communications, Inc. (www.cioediting.com), a Westchester public relations agency, today announced it is instituting a new statistical approach to evaluate keywords for its clients for search engine optimization (SEO).
HARTSDALE, NY, December 28, 2012
Cut-It-Out Communications, Inc. (www.cioediting.com), a Westchester public relations agency, today announced it is instituting a statistical approach to evaluate keywords for its clients for search engine optimization (SEO).The method employed evaluates search engine behavior -- the number of people searching for any given keyword -- combined with competition, the number of people trying to optimize for the same keyword. The two parameters are compared to create a KEI (keyword effectiveness index): a high volume of searches with a low number of optimizers will create the best score.
Willy Gissen, President of Cut-It-Out Communications, said, "The choice of keywords for a client often relies on a haphazard process or even guesswork to determine this critical step in the SEO process. Our company now uses a tried-and-true method to create a comparative spreadsheet evaluating dozens of possible keywords."
Mr. Gissen uses the program Google Keywords to determine the monthly search volume, and the all-in-title command to estimate the competition (all-in-title:keyword), then creates a simple fraction with the volume in the numerator and the all-in-title statistic in the denominator. The higher the result, the more promising the keyword.
Cut-It-Out Communications is known for its pioneering approach to the latest online public relations techniques and strategies. It creates and maintains website media rooms and corporate blogs for its clients; improves search engine rankings with inbound linking campaigns; and often explores new developments by testing them internally first.
The company maintains its own daily blog on the lead story in The New York Times at http://www.cioediting.com/wordpress. Mr. Gissen also submitted a monthly column on public relations and marketing to the Westchester County Business Journal (see http://www.cioediting.com/westchester-public-relations-column.asp) and wrote a series of articles about public relations and business development (www.cioediting.com/media_content_provision.asp).
For more information, please email info@cutitoutcommunications.com, call 914-723-7212 or visit http://www.cioediting.com.