Kroger Mid-Atlantic Raises Nearly $160,000 In Support Of USO Through "Honoring Our Heroes" Campaign

RALEIGH, NC, January 11, 2013 (Press-News.org) The Kroger Co. (http://www.kroger.com/), the nation's largest traditional grocery retailer with 16 stores throughout the Triangle and North Carolina, has announced that its Mid-Atlantic Division that includes the Triangle-area stores raised $159,750 to support the USO in its 2012 "Honoring Our Heroes" campaign. Between June 17 and July 14, Kroger Mid-Atlantic customers were encouraged to donate $1 to benefit the USO and its programs that provide entertainment and support for military troops, their families and veterans. Funds raised by the 122 stores in the Mid-Atlantic Division contributed substantially to the $3,308,897 total compiled by the Kroger family of stores. Kroger is planning a similar national fundraising campaign in the summer of 2013.

QUOTES:
"We are proud to announce that our customers remained strong supporters of the military and its veterans through their contributions in our annual 'Honoring Our Heroes' campaign in 2012," said Carl York, advertising & public relations manager for Kroger's mid-Atlantic marketing region. "The funds raised indicate how strongly our clientele recognizes and honors the sacrifices made by our service members and their families. We look for similar support to be shown during our campaign this year."

ABOUT KROGER:
Kroger, the nation's largest traditional grocery retailer, has 16 stores throughout the Triangle and North Carolina, including Apex (1), Cary (1), Garner (1), Fuquay-Varina (1), Raleigh (6) and Durham (6). Headquartered in Cincinnati, the company employs more than 338,000 associates who serve customers in 2,439 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith's. The company also operates 788 convenience stores, 361 fine jewelry stores, 1,046 supermarket fuel centers and 40 food processing plants in the United States. Kroger focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves. For more information, please visit http://www.kroger.com.

Anjelica Cummings
MMI Public Relations
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anjelica@mmipublicrelations.com
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