Moneyonthego.net Responds to 2013 E-Commerce Predictions

ST. PETERSBURG, FL, January 15, 2013

The beginning of a new year always has industry leaders speculating regarding the future of their field--but few industry predictions are as interesting, and, arguably, relevant to the general population, than those surrounding e-commerce. With electronic transactions increasing each year, the professionals at Moneyonthego.net, a popular member-based online retailer, agree that it is safe to say that the future of this field is bright. Forbes has recently released 10 e-commerce predictions written by Paul Dunay. Moneyonthego.net has responded to these predictions in a recent press statement.

According to the article, e-commerce professionals will pay a higher degree of attention to the needs--and expectations--of consumers: "The truth is, consumers are demanding optimized and personalized sites to offer them a richer, more relevant online experience. It's no longer an option for marketers--it's a must-have."

The article covers several different aspects of the e-commerce world, but there are a few predictions that stand out to Greg Bielawski, representative of Moneyonthego.net. "We are particularly interested in the speculation that Dunay makes regarding the way in which the e-commerce industry will be tailored to the needs of shoppers."

Some of these predictions cover the real-time personalization of the shopping experience for individual consumers. This, in turn, is expected to have an impact on the ability of consumers to trust that websites will use their personal information in a way that will help personalize their e-commerce experience. For instance, age, geographic location, and other more general details will be used to individualize the personalization process.

"We know that the way in which consumers and online retailers interact is bound to evolve," Bielawski comments, "and we are interested in seeing just how far this evolution will go in 2013. But we are also keen to see how the use of social media and other marketing tools, such as data, will play into the hands of professionals and improve the e-commerce industry's level of success as a whole."

The article details the further integration of social media into marketing strategies. In fact, it predicts that this particular marketing tool will be seen as an integral part of a campaign, rather than an outlier. Additionally, the use of data to tweak e-commerce offerings is anticipated to assist companies in the process of personalizing the shopping experience.

ABOUT:

Moneyonthego.net is a member-based online retailer that hosts over 80,000 items in its Rewards Mall catalogue. This diverse product listing, which encompasses everything from electronics to apparel, presents members with the opportunity to maximize their savings through the Moneyonthego.net rewards program. Each new member is provided with a $2,500 shopping credit to redeem at the online Rewards Mall. Members are additionally issued a Prepaid MasterCard, which accrues one point for every dollar that is loaded onto it. Members can redeem these points in the Rewards Mall, up to 1,000 per month, by applying them toward the purchase of items in the catalogue.

For more information about Moneyonthego.net, and to learn more about membership options, visit www.moneyonthego.net.