Southwest Media Group Announces Lineup for "Immersion 2013"

Forrester, Pandora, Microsoft, Google and more featured at digital media event Feb. 6-7 in Dallas.

2013-01-31

DALLAS, TX, January 31, 2013 (Press-News.org) Southwest Media Group, a Dallas-based media and marketing services company, announces a stellar lineup of advertising's leading minds for its fourth-annual experiential digital summit, "Immersion 2013: Explore Your Digital Soul," Feb. 6-7, 2013, at The House of Blues in Dallas.

Companies from Microsoft to Shazam will explore the rapidly changing media technology landscape in a series of keynotes, fireside chats, "ignite" mini sessions and "Immersion Rooms" that plunge attendees into the latest innovations and tools in media. Attendees will click, point, tap and text their way through the sessions, guided by experts in the field.

Featured speakers include: Forrester Research Principal Analyst James McQuivey, Ph.D., author of "Digital Disruption"; MediaPost writer, author and radio/TV host Bob Garfield; "Data, A Love Story" author Amy Webb; Pandora's Tom Conrad; and MTV Research Director Danniele Meglen.

In addition, attendees can participate in sessions with such companies as Microsoft, leading the way through the interactive living room; Jingit, discussing new developments in mobile payment systems; Google, going behind the scenes of "Project Re: Brief," which will be screened; with additional presentations from Hulu, C3, Myspace and Tremor Video. A full schedule can be found on Southwest Media Group's website.

"We are honored to have these influential and cutting-edge vendors participate in Immersion 2013: Explore Your Digital Soul. They are truly paving the way to the future of communications and media," said Southwest Media Group Chief Strategic Officer Steve Thomas. "Attendees, from C-level executives to students, will come away with a solid foundation and understanding of the future of digital media and how they can leverage new platforms and technologies going forward."

Registration will remain open until Feb. 5. For more information on Immersion 2013, go here or call Steve Thomas at 214-561-5631.

About Southwest Media Group
Award-winning Southwest Media Group is a digitally centered strategic media and marketing communications solutions company and one of the region's leading media service agencies, providing strategic planning and buying across all media. The top-ranking agency named in The Dallas Morning News' annual "Top 100 Places to Work 2012" special section, Southwest Media Group will place nearly $200 million in media in 2013 for clients like Whataburger, Dillard's, Dave and Buster's, Michaels, Texas Health Resources and Visit Orlando, among others.

Website: www.swmediagroup.com

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