CORK, IRELAND, February 16, 2013 (Press-News.org) Ivan Lavelle recently gave a popular presentation on effective direct marketing at the Cork Chamber of Commerce. The presentation was titled "Mafia Marketing - Make them an offer they can't refuse" and highlighted a scene from the 1972 movie "The Godfather" as an example of successful direct marketing.
In the movie mafia boss Don Corleone sets about the task of persuading an unwilling movie director to cast his godson in his next movie. His marketing strategy was simple and basically involved making him an offer he couldn't refuse.
Ivan is a prominent member of the Cork Chamber of Commerce and regularly is asked to speak at their events. He is also MD of Forza Direct Marketing based in Cork City.
In his presentation, Ivan compared the technique of leaving a horse's head in the director's bed to an effective direct marketing campaign.
He made the point that this act was highly personalised, created instant brand awareness and had a 100% open rate, response rate & conversion rate which are key performance indicators for a successful marketing campaign.
The presentation was successful and Ivan received good feedback on how unique, entertaining and informative it was.
"I wanted to do something a little different that would grab people's attention and I really enjoyed giving the presentation. I got lots of laughs and a fair few compliments on how unique it was compared to the usual company elevator pitches."
Forza Direct Marketing is an award-winning marketing & graphic design agency based in Cork.
Website: http://www.forza.ie
Ivan Lavelle of Forza Direct Marketing Gives Presentation at the Cork Chamber of Commerce
Ivan Lavelle of Forza recently gave a creative presentation at the Cork Chamber of Commerce titled 'Mafia Marketing - Make them an offer they can't refuse'.
2013-02-16
ELSE PRESS RELEASES FROM THIS DATE:
Cork Design & Printing Company Upper Case Launches New Website
2013-02-16
Cork based design & printing company Upper Case has recently launched a new website. The newly revamped Uppercase.ie provides online access to a vast array of B2B & B2C design, marketing and print communication services. The website which was designed and developed in-house features over 120 pages of design, print and marketing ideas and products.
The site is powered by Word Press CMS which allows Upper Case staff to update content regularly themselves and has also been optimised for search engines.
The website provides users with information on an extensive ...
Louisiana to address crossover crashes with new median barriers
2013-02-16
When we head out on the road, most of us know where to watch for potential car accident threats -- we look ahead of us to see that we aren't following too closely, and behind us to make sure we won't be rear-ended if we need to stop or slow down. At intersections, we watch traffic just in case another driver decides to run a red light or blow through a stop sign.
However, there is another car accident threat that a lot of people don't always internalize. On divided highways, many accidents are caused when a driver loses control and crosses over the median, hitting vehicles ...
The state of Texas alimony law
2013-02-16
A divorcing spouse in need of ongoing financial support from his or her ex may have to fight for it in Texas. Surprisingly, as recently as 1995, Texas was the last of all the states to enact an alimony statute -- a relatively narrow and restrictive one at that -- as compared with some other states' provisions.
Support payments from one former spouse to the other are called "alimony" under Texas law, and are also referred to as "spousal maintenance" or "spousal support." Texas statute defines alimony as periodic support payments from one ...
In Michigan new law will keep social media passwords private
2013-02-16
In response to media reports about employers and schools asking employees and students to disclose passwords to social media sites like Twitter, Facebook and Instagram, Michigan and five other states passed legislation in 2012 to prohibit employers from requiring employees or applicants to disclose their social media passwords.
What does the Michigan Internet Privacy Protection Act prohibit?
The Michigan Internet Privacy Protection Act (Public Act 478 of 2012) became effective on December 28, 2012. The Michigan Internet Privacy Protection Act (the Act) applies to ...
Meningitis outbreak shines light on harms caused by tainted medications
2013-02-16
Nearly 700 people around the country - almost 50 of them in New Jersey - have been infected with fungal meningitis transmitted in tainted steroid injections prepared by a Massachusetts compounding pharmacy. Six clinics in New Jersey, among them orthopedists, surgeons and pain management facilities, received the infected medications and injected them into patients seeking relief from chronic back pain.
The source
Health officials around the country, including those at the Federal Food and Drug Administration and the Centers for Disease Control, have identified the ...
Fiscal-cliff bill finally settles federal estate tax rates
2013-02-16
Americans of substantial means have struggled in recent years with tax and estate planning in part because the federal estate tax has become something of a wild card. With the passage of the American Taxpayer Relief Act, known as ATRA, the federal estate tax rate is finally settled, at least for the foreseeable future.
Fiscal cliff averted
As the new year of 2013 approached, Congress and the president were embroiled in tough, high-pressure negotiations to avoid the so-called "fiscal cliff." The fiscal cliff is an expression coined to describe federal deficit-cutting ...
Heart attack risks linked to kidney dialysis drug GranuFlo
2013-02-16
Last year, the Federal Drug Administration issued a Class I recall notice for GranuFlo and NaturaLyte Dry Acid Concentrates. A spike in the sudden cardiac arrests and deaths of dialysis patients across the country and in Pennsylvania necessitated the drug recall.
The drugs are used to treat acute and chronic kidney failure. When a patient's kidney function falls to 10 to 15 percent, hemodialysis is required. In dialysis, a machine filters wastes, salts and fluids from the blood because the patient's kidneys can no longer do this work. Some of the most common causes of ...
Birmingham man arrested for marijuana trafficking
2013-02-16
Over the last few decades, societal attitudes about marijuana have changed dramatically. Increasingly, many Americans -- especially young people -- are starting to think of marijuana as being more like alcohol than like heroin, cocaine or other harder drugs.
Unfortunately, this outlook sometimes leads people to ignore the serious criminal penalties that can come from Alabama drug charges. Law enforcement in Alabama continues to aggressively investigate and prosecute suspected marijuana crimes.
A recent illustrative example lies in the case of a Birmingham man who ...
A primer on DUI maiming charges in Virginia
2013-02-16
Virginia is known for having some of the toughest DUI/DWI laws in the country, and that hard-nosed stance extends to those who are involved in injury-causing accidents while they are driving under the influence. The law refers to the offense colloquially as "DUI maiming," and while it doesn't get much public attention, it is still one of the most serious alcohol-related offenses, and a conviction will come with harsh, long-term consequences.
The Womick case
A recent high-profile case involving a DUI maiming has thrust the issue back into the spotlight. The ...
How to Protect Your Company's Trade Secrets
2013-02-16
In today's information age, knowledge is power. More and more companies nowadays are in the business of profiting by using and selling information, rather than by manufacturing goods. As a result, a company's "trade secrets" or confidential information are its stock-in-trade. Lose them, and profits nosedive.
Our society recognizes the importance of keeping the confidentiality of certain information and as a result, 40 states and the District of Columbia have adopted the Uniform Trade Secrets Act ("UTSA"), with some modification in each state.
Among ...
LAST 30 PRESS RELEASES:
Strong, evidence-based leadership at CDC essential in wake of director’s exit, says SHEA
Birdwatching tourism is booming. Some countries are benefiting, while others are left behind
High protein or Trp diet increases the risk of cancer-associated venous thromboembolism
Risk of a second cancer after early breast cancer is low
Genetic key to why immune responses differ between men and women
Discovery could lead to new treatments for life-threatening allergic reactions
CRF announces TCT 2025 late-breaking clinical trials and science
Ancient DNA reveals farming spread through migration, locals slow to adopt it
Researchers turn mouse scalp transparent to image brain development
New research reveals longevity gains slowing, life expectancy of 100 unlikely
Wheat that makes its own fertilizer
Certain communities of pond plants may increase greenhouse gases
Hormone therapy type matters for memory performance after menopause
Stroke risk highest among Native Hawaiian, Pacific Islander people
Scientists reveal warped protoplanetary discs, reshaping ideas about how planets form
Be it feast or famine, orangutans adapt with flexible diets
Insomnia patients report better sleep when taking cannabis-based medical products
Intrusive distracting thoughts may be associated with anxiety and linked to lower well-being, and occur more often when alone than in company
New crocodile-relative “hypercarnivore” from prehistoric Patagonia was 11.5ft long and weighed 250kg
“Unhappiness hump” in aging may have disappeared worldwide
Breathwork can induce altered states of consciousness linked with changes in brain blood flow
New research makes first broad-spectrum antiviral
Good sleep quality might be key for better mental wellbeing in young adults
One step closer to improving ER+ breast cancer patients’ response to therapy
Scientists reveal the first structure of the complete botulinum neurotoxin complex
Children’s Hospital of Philadelphia researchers link dietary fats to more severe form of asthma
Rising temperatures intensify "supercell thunderstorms" in Europe
New Hebrew SeniorLife affordable senior housing building achieves Phius Certification
Overworked brain cells may burn out in Parkinson’s disease
One in seven bariatric surgery patients turn to new weight loss drugs
[Press-News.org] Ivan Lavelle of Forza Direct Marketing Gives Presentation at the Cork Chamber of CommerceIvan Lavelle of Forza recently gave a creative presentation at the Cork Chamber of Commerce titled 'Mafia Marketing - Make them an offer they can't refuse'.