Retail Radio Releases GRRID 2.0

SACRAMENTO, CA, March 15, 2013 (Press-News.org) Retail Radio, one of the fastest growing companies in the United States, has released a powerful new version of its proprietary software that helps businesses manage and customize their in-store music. Retail Radio provides in-store music and other sensory branding services -- including digital signage, digital menu boards and scent -- for stores, restaurants and other locations throughout the U.S. and Canada.

The Global Retail Radio Internet Database (GRRID) 2.0 gives retailers greater control and flexibility in managing their in-store music and their messaging (commercials and promotions between songs). The GRRID 2.0 has a new and improved interface, and it takes customization to a new level. With the GRRID 2.0, businesses can blend music genres and fine-tune playlists like never before -- creating truly unique radio stations for their stores.

"We believe the GRRID 2.0 can really help retailers improve their sales," said Shawn Cash of Retail Radio. "Research shows that music can have a big impact on consumers, especially when it comes to how much time they spend in a store, and the atmosphere in the store. The GRRID 2.0 makes it easier than ever to tailor the music directly to your customers. With the amount of control it gives you, it's like no other tool out there."

The GRRID 2.0 gives customers the same advanced functionality used by Retail Radio's programming staff. Customers can easily select songs based on specific characteristics such as beats per minute, mood, or instrumentation. Retailers can also see demographic data -- helping them make informed decisions on what to play and when. The tool can be used from desktop computers, laptops, tablets, and smartphones. The GRRID's hierarchy control is unmatched in the industry -- allowing retailers to control music and messaging for individual stores, groups of stores, or all stores. The new interface can also control Retail Radio's digital signage services, giving retailers an all-in-one tool for managing their messaging. The innovative software makes it all easy and fast.

Retail Radio is one of the fastest growing businesses in the United States. The company provides licensed music and other services to retail stores, restaurants, and other locations throughout the U.S. and Canada. The company has achieved rapid growth due to two key factors: innovative, proprietary, music software and a management team with more than 80 years of experience in the radio business. In addition to licensed in-store music, Retail Radio provides on-hold music, customer queuing, digital signage, and production of customized audio, text and visual messaging. Retail Radio focuses on building the brand of its clients, providing store-specific music and messaging that enhance the customer experience. For more information, visit www.retailradio.biz or call (888) 807-6863.