Customized Reminders Help Drive Additional Business, AutoShop Express Says

Auto repair shop owners need to find ways to keep customers coming back in the face of potential economic uncertainty, according to distributor.

2013-03-17

March 17, 2013 (Press-News.org) The partially solved fiscal cliff and continuing threats of sequestration in Washington, D.C., may seem far away but could have a very real effect on independent and dealer-owned auto repair shops, warns Paul Brown, president of AutoShop Express.

"The federal government's difficulty in settling its fiscal issues has already affected corporations and everyday people alike, and more changes are inevitable, especially if sequestration can't be avoided," he said.

For auto repair shops, one of the best ways to weather any economic uncertainty is to maintain a good base of steady, repeat customers, Brown said. As a long-time distributor of auto dealership supplies, Ohio-based AutoShop Express is well-versed in developing products that help improve repair shops' customer retention rates.

"Make it easy for people to schedule their next appointments," Brown advised. "If a shop's phone number is in front of their noses, drivers practically have to go out of their way not to contact the same place.

"At prices as low as five cents each, oil change reminder stickers customized with a repair shop's name and phone number are a good example of a cost-effective method of ensuring the customer comes back for his or her next oil change," he said.

Aside from personalization, important attributes of an effective oil change sticker include:

- Easy-to-read type
- Dimensions that make the sticker noticeable - 1-1/2" x 2-1/2" is considered optimal
- Static vinyl material with very low tack backing to allow sticker to easily cling to glass

Another good way to increase return business is for repair shops to use customizable Versa key tags, Brown said, noting the customizable versions provide enough room for a repair shop's name, logo and phone number.

Because the key tags go home with the vehicle owners, customizable Versa tags are a great way to keep a shop's name and phone number in front of customers, the auto dealer supplies executive said.

AutoShop Express is a leading provider of a wide range of auto dealership supplies, including service dispatch control tags and clear plastics work order holders. Visit the company website at www.autoshopexpress.com -- or call 1-866-391-7315 -- to learn more.

Website: www.autoshopexpress.com

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