Marketing Tips from Prompt Proofing - Take a Look at Your FAQs

No, we're not answering FAQs about marketing - we're suggesting that looking at your business's FAQs is a good place to start your content marketing.

2013-04-12

VANCOUVER, BC, April 12, 2013 (Press-News.org) No, we're not answering FAQs about marketing - we're suggesting that looking at your business's FAQs is a good place to start your content marketing. If you already have an FAQ page on your website - and it is still relevant insofar as it reflects the questions most clients have - use these questions as a base. If you don't already have FAQs, or your FAQs aren't as relevant as they could be, do a little detective work. Look back over your email enquiries and recent phone calls. What are your clients mostly concerned with? You should get a consensus of five to ten questions that are asked repeatedly by prospective clients regarding your business and services. This is the starting point for your content marketing.

Consider a blog post or article that answers the questions most clients have. Prospective customers are looking for solutions to their problems. If you offer the solutions in your content marketing you will immediately attract customers. Research shows that posts with lists or numbers in the title get the most click-throughs so you are already on to a winner! Keep the number of problems - and solutions - to ten or fewer for maximum impact.

Avoid making this a sales pitch; most of your post should be offering free information that prospective customers actually need - your sales pitch and/or call to action should come at the very end and be quite brief.

About Prompt Proofing

Prompt Proofing is based in Vancouver, BC, Canada and was officially launched in 2010 by a team of editing and writing professionals who have over 40 years of experience in the education, news media, public relations and recruitment fields. Prompt Proofing prides itself on affordable services delivered with fast turnaround times, without sacrificing quality or accuracy.

Offering content writing, editing and proofreading services, Prompt Proofing takes care of your individual or business content needs. We have customers throughout North and South America, the Caribbean, Europe, the United Kingdom, Asia and Australia.

Visit our website for more information at http://www.PromptProofing.com.

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