Can a joke make science more trustworthy?
Politicians learned this lesson a long time ago: a well-placed joke is a valuable tool for capturing public attention and building trust. Scientists, however, are much more reluctant to use humor when engaging in science communication. They may fear that a lighthearted approach could make them seem less authoritative and, consequently, make scientific findings appear less credible. The good news, however, is that science itself seems to contradict this assumption. A new study led by Alexandra Lynn Frank, a ...
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