AI in retail: how to spark creativity and improve job satisfaction
Artificial intelligence (AI) is reshaping workplaces by streamlining routine tasks and boosting efficiency, particularly in retail, where innovation is essential for maintaining a competitive edge. Beyond automation, AI supports employee creativity by offering valuable insights and allowing them to focus on innovative tasks. However, research is limited on how AI service quality impacts employees in retail industries, making this an important area to explore. Researchers from Florida Atlantic University and Hanyang University in Seoul, South Korea, examined how perceived AI service quality influences retail employees’ ...
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