Q&A: How TikTok’s ‘black box’ algorithm and design shape user behavior
TikTok’s swift ascension to the upper echelons of social media is often attributed to its recommendation algorithm, which predicts viewer preferences so acutely it’s spawned a maxim: “The TikTok algorithm knows me better than I know myself.” The platform’s success was so pronounced it’s seemed to spur other social media platforms to shift their designs. When users scroll through X or Instagram, they now see more recommended posts from accounts they don’t follow.
Yet for all that influence, the public knows little about how TikTok’s ...













