New study examines influence of social media on televised debate viewing
Anyone who regularly watches news or sports has likely noticed the steady creep of content competing for screen space, whether it be stock market prices, social media posts, game scores or some other graphic display. Previous studies have indicated that high intensity visuals that employ vibrant displays of information tend to hamper both long- and short-term memory.
With that in mind, a new study set out to answer a narrower question: how does the inclusion of social media in the televised presidential primary debates impact the viewer’s experience?
If the purpose of primary debates is to help viewers differentiate between candidates they would ...









