New study finds female entrepreneurs do better with guidance from female mentors
INFORMS Journal Marketing Science Study Key Takeaways:
Female entrepreneurs increase their chances of success and improved performance with female mentors.
One of the key benefits to female entrepreneurs is a mentoring style characterized as “positive engagement.”
BALTIMORE, MD, March 11, 2024 – In business and in life, the power of mentorship has long been understood, but how important is it that your mentor look like you? This question was at the center of a new study, which specifically found that mentor gender has a powerful impact on ...











