Gun manufacturers’ ads appeal to women as ‘serious students’ of firearms to boost sales
CORVALLIS, Ore. – Gun manufacturers are appealing to women as “serious students” of firearms in their advertising – a shift in strategy over the last two decades that may be contributing to increased gun sales, a new study shows.
From 2007 through 2022, women’s gun ownership rose from 16% to 22%, while the rate for men stayed roughly steady at 43%. And more than half of new gun owners in the United States between 2019 and 2021 were women.
“Those trends in gun ownership ...















