Boden, the multichannel retailer of apparel and accessories, emerged victorious as the CRM/Loylty category winner of Marketing Week's second Engage Awards. Announced at a glittering ceremony at the Grosvernor House Hotel in London, members of the Boden team were delighted by the recognition by judges and peers for their innovative CRM efforts. The award-winning "Love Story" campaign featured personalised mailing, addressed to a customer's first name with a J Loves logo at the front. A fold-out spread was completely unique to each customer based on their shopping ...

MADISON – A University of Wisconsin-Madison research team has solved a 25-year mystery that may lead to better treatments for people with learning deficits and mental retardation. Synaptophysin is the first protein and most abundant ever found on the membranes surrounding the tiny sacs that carry chemical messengers to synapses, the gaps where communication between nerve cells occurs. But even though the loss of synaptophysin has recently been linked to learning deficits and mental retardation, scientists have been unable for more than a quarter-century to explain what ...

The planet's soils are under greater threat than ever before, at a time when we need to draw on their vital role to support life more than ever, warns an expert from the University of Sheffield today (9 June 2011) in the journal Nature. Professor Steve Banwart from the University's Kroto Research Institute, will be helping to tackle this challenge as part of a new programme of international research, called Critical Zone Observatories (CZOs), funded initially by the USA National Science Foundation and the European Commission. In some parts of the world, losses due ...

Clothing retailer Boden reported a doubling of response on its latest enquirer conversion campaign in Summer 2011. Investment in an integrated multichannel approach to enquirer mailings with high level of personalisation paid off with improved ROI compared to past campaigns. In May, Boden mailed Royal Wedding themed postcards to its enquirers, each featuring a personalised URL leading to a tailored micro site. Visitors were able to enter a competition to instantly win GBP1,000 worth of Boden clothing. Those that weren't lucky enough to scoop the prize were awarded with ...

A new treatment for colon cancer that combines a chemotherapy agent approved to treat breast cancer and a cancer-fighting antibody is ready for clinical trials, according to Penn State College of Medicine researchers. More than 150,000 cases of colorectal cancer are diagnosed each year, and about 50,000 people die from colorectal cancer yearly. Currently there are limited chemotherapy treatments for colorectal cancer with little that has been in the pipeline in recent years. Wafik S. El-Deiry, M.D. Ph.D., American Cancer Society Research Professor and Rose Dunlap Professor ...

Air and water meet over most of the earth's surface, but exactly where one ends and the other begins turns out to be a surprisingly subtle question. A new study in Nature narrows the boundary to just one quarter of water molecules in the uppermost layer – those that happen to have one hydrogen atom in water and the other vibrating freely above. Such molecules straddle gas and liquid phases, according to senior author Alexander Benderskii of the University of Southern California: The free hydrogen behaves like an atom in gas phase, while its twin below acts much like ...

The League for Innovation in the Community College has announced that two exciting workshops will be offered in conjunction with the 2011 STEMtech conference being held October 2-5, at the JW Marriott Indianapolis. Educators, industry leaders, and others will gather to discuss increasing student access into and success in science, technology, engineering, and mathematics (STEM) majors and careers. The 2011 STEMtech conference will also help educators explore the strategic use of information technology to better serve their students, campuses, and communities. Complete conference ...

PASADENA, Calif.-They're bright and blue-and a bit strange. They're a new type of stellar explosion that was recently discovered by a team of astronomers led by the California Institute of Technology (Caltech). Among the most luminous in the cosmos, these new kinds of supernovae could help researchers better understand star formation, distant galaxies, and what the early universe might have been like. "We're learning about a whole new class of supernovae that wasn't known before," says Robert Quimby, a Caltech postdoctoral scholar and the lead author on a paper to be ...

June 8, 2011 — (Bronx, NY) — Researchers at Albert Einstein College of Medicine of Yeshiva University have identified a key player in the spread of breast cancer. The findings, published today in the online edition of Nature, identify a critical molecule that helps cancer spread beyond the primary tumor. The research highlights a potential new strategy against metastatic disease. The study's senior author is Jeffrey Pollard, Ph.D., professor of developmental and molecular biology and of obstetrics & gynecology and women's health at Einstein. He also holds the Louis Goldstein ...

This week it was announced that a dark matter detector about 700 meters below the ground in a Minnesota mine has recorded a seasonal modulation in staggeringly faint electrical pulses. One possible reason: this could be the result of dark matter particles called WIMPs that envelope the Milky Way galaxy and collide with atoms in the detector's germanium crystal. This seems possible because the results are consistent with modulation in signals first recorded more than a decade ago by the DArk MAtter/Large sodium Iodide Bulk for RAre processes (DAMA/LIBRA) experiment at ...

Birds and people both enjoy urban woodlands that have been cleared to just the right degree. This is the conclusion of scientists at the University of Gothenburg who have carried out large-scale field experiments in urban woodlands in south-western Sweden. "Three out of four people want a mixture of open and untouched forest for rambling. At the same time, we can see that birds do well and continue to nest in woodlands where less than 50% has been cleared", says Erik Heyman of the Department of Plant and Environmental Sciences at the University of Gothenburg. The natural ...

Named "The Height of Luxury" by The Washington Post, Turnberry Tower was the Washington, DC-area's top-selling luxury condominium project in 2010. The ultra-luxury residential tower is breaking records again in 2011, with $70 million in new sales to date this year -- at an average price of over $1.3 million. This places Turnberry Vice President of Sales and Marketing, Dan Riordan, with a spectacular view of Turnberry Tower's future as the area's tallest residential condominium project. The 26-story, sapphire-blue spire is a beacon adjacent to the Key Bridge, offering ...

The swine flu outbreak of winter 2009-2010 was much more widespread than was previously realised, research suggests. Blood samples taken from Scottish adults in March last year at the end of the H1N1 flu season showed that almost half were carrying antibodies to the virus. Most of the 44 per cent who tested positive had contracted swine flu, although some had acquired immunity from a previous bout of flu, or had been vaccinated. The research, led by the University of Edinburgh, shows that many cases of swine flu went unreported. Only 100,000 people consulted their ...

It looks like a credit card…it slips into a wallet or purse…but it could mean the difference between life and death in a medical emergency. The MyCare Card stores personal medical data (e.g. information on existing medical conditions, allergies and medication being taken) and plugs into a laptop's USB port, enabling the data to be accessed in just a few moments. It is the first device of its type to have been trialled in the UK. This working prototype has been developed by City University London and Coventry University, with funding from the Engineering and Physical ...

The study, published yesterday in the journal Ecology Letters, analyzed the species richness and the structure of their communities throughout the different regions of the European territory from the Ural Mountains to the Iberian Peninsula. The selection of this family of insects was motivated by their high dispersal ability and because their food sources (mainly cattle and sheep dung) are present throughout the continent. Research by the Spanish National Research Council reveals that the large impacts occurred during the last ice age maintain their effects on the current ...

When a person has a family history of cancer, their worry about developing the disease may lead to them refusing to have preventive tests. Advice from genetic counselling units reduces their anxiety but, until now, nobody knew how much. Now, a scientific team has validated the 'Escala de Preocupación por el Cáncer - EPC' (equivalent of the Cancer Worry Scale), the first of its kind in the Spanish language, in order to evaluate it. "Excessive concern about cancer can result in two kinds of behaviour. Some people undergo excessive and unnecessary diagnostic tests, while ...

The German National Academy of Sciences Leopoldina has submitted an ad-hoc statement on energy research to Prof. Annette Schavan, the German Federal Minister of Education and Research. Against the backdrop of the events in Fukushima, the statement contains twelve key declarations that mainly address research-policy issues connected to the restructuring of Germany's energy system. The German National Academy of Sciences Leopoldina compiled the statement, entitled "Energiepolitische und forschungspolitische Empfehlungen nach den Ereignissen in Fukushima" (Energy- and research-policy ...

PROVIDENCE, R.I. – Researchers from Hasbro Children's Hospital in Providence, R.I., report that medical management may be preferred over surgery for children with orbital cellulitis, an acute infection of the tissues surrounding the eye. They have determined the criteria for surgical intervention should be dependent upon the size of a subperiosteal abscess (SPA). The research is published in the journal Ophthalmic Plastic & Reconstructive Surgery and is now available online in advance of print. Orbital cellulitis is most often the result of bacteria from a sinus infection, ...

As millions of acres of farmland in the U.S. Midwest and South recover from Mississippi River flooding, scientists report that river flooding can increase levels of potentially harmful flame retardants in farm soils. But the higher levels apparently do not find their way into the milk produced by cows that graze on these lands, according to a study in the ACS journal Environmental Science & Technology. Iain Lake and colleagues note that the flame retardants, called PBDEs, are found in a variety of household products including furniture upholstery, textiles, cars, plastics, ...

Antioxidants are popular anti-aging ingredients in skin creams, and now scientists are reporting a new source of these healthful substances — leaf buds of poplar trees. Their study appears in the ACS' Journal of Agricultural and Food Chemistry. Xavier Vitrac and colleagues note that there's a long history of using poplar buds to treat various health problems, such as colds, sinusitis, sunburn and arthritis. A substance found in beehives that is made from poplar buds (called propolis) also appears to have similar disease-fighting benefits. Propolis' effects seem to be ...

Medical scientists now have "clear" evidence that the damaged cartilage tissue in osteoarthritis and other painful joint disorders can be encouraged to regrow and regenerate, and are developing tissue engineering technology that could help millions of patients with those disorders. That's the conclusion of a new analysis of almost 100 scientific studies on the topic, published in ACS's journal Molecular Pharmaceutics. Tong Cao, Wei Seong Toh and colleagues point out that damage to so-called articular cartilage — the smooth, white, rubbery tissue that covers and cushions ...

Despite years of scientific studies, reports, lawsuits, congressional inquiries, claims and counterclaims, the question of whether bisphenol A (BPA) poses health threats to people lacks a definitive answer, according to a package of articles on the controversial substance in the current edition of Chemical & Engineering News (C&EN), ACS's weekly newsmagazine. In the articles, C&EN Senior Correspondent Stephen K. Ritter explains that BPA has been used in an array of consumer goods since the 1950s. Today it is a mainstay ingredient in hard plastics in some reusable drink ...

COLLEGE PARK, MD (June 8, 2011) -- When the current financial crisis hit, the failure of traditional economic doctrines to provide any sort of early warning shocked not only financial experts worldwide, but also governments and the general public, and we all began to question the effectiveness and validity of those doctrines. A research team based in Israel decided to investigate what went awry, searching for order in an apparently random system. They report their findings in the American Institute of Physics' journal AIP Advances. The novelty of their study is the ...

Dick Patrick Studios releases new "Shop, Prep, Cook, Taste" Promo Book. Dick Patrick Studios has teamed up with designer Garrett Owen to create a new promo piece entitled "Shop, Prep, Cook, Taste." The goal of the brochure is to showcase Patrick's holistic approach to shooting food photography by breaking down the food industry into its four component parts and illustrating them with photography. Each dish in the piece has a unique story all its own, and Patrick uses his skills with the camera to bring every step in the food preparation process ...

More and more pathogens are becoming immune to antibiotics. Some bacteria can no longer be combated. The World Health Organization WHO is warning about resistance to drugs which were once so potent. The WHO's director-general Margaret Chan has pointed out that if measures are not taken quickly, it may soon not be possible to treat many frequently occurring infections. Figures released by the WHO show that in 2010 nearly half-a-million people were infected with a strain of tuberculosis which is resistant to many antibiotics – one third of those infected died. The Organization ...