Fool yourself: People unknowingly cheat on tasks to feel smarter, healthier
UNIVERSITY PARK, Pa. — Fool me once, shame on you. Fool myself, and I may end up feeling smarter, according to a new study led by Sara Dommer, assistant professor of marketing at Penn State.
Dommer wondered why people cheat on tasks like completing crossword puzzles or Wordle and counting calories when the rewards are purely intrinsic, like feeling smarter or healthier. She found that when cheating offers the opportunity to improve self-perception, individuals engage in diagnostic self-deception — that is, they cheat yet deceive themselves by attributing their heightened performance to their innate ability instead ...












