Inaugural Awards to Recognize Outstanding Contribution to MICE Journalism
The prestigious Malaysian MICE Journalism Awards (MMJA) 2011 which will be held for the first time this year will recognize excellence in business events journalism.
MMJA is the initiative of the Sarawak Convention Bureau (SCB) and is jointly supported by the Malaysian Press Institute (MPI) and Borneo Convention Centre Kuching (BCCK).
MICE, an acronym for Meetings, Incentives, Conventions and Exhibitions, has brought in RM11 billion in visitor spend in 2010 and has been recently identified as one of the key Entry Point Projects (EPPs) under the Economic Transformation ...










