Rewards and financial incentives successfully help people to give up smoking
Offering rewards helps people to stop smoking, with success rates continuing long after incentives have stopped.
The new research, led by the University of East Anglia, also explored whether incentives were effective in helping pregnant women to give up smoking.
While previous research found rewards played a moderate role in encouraging pregnant women to quit smoking, this up-to-date study found there is now “high certainty evidence” that such schemes are successful in this ...









