Unique Umbrellas Open Up Great Business Opportunity
It takes a certain kind of creative mind to look at an umbrella and see a canvas for a new kind of art. And an even more creative mind to use the elements to reveal that art. But Viviane Jaeger and Emma-Jayne Parkes did just that when they linked the gap between science and design and created Squidarellas. Dry, Squidarellas are striking black and white umbrellas. But as rain falls on them, the white areas change to reveal the colorful patterns beneath.
The two co-founders and directors of SquidLondon have been impressing some of the top names in the fashion industry ...






