Brandon Santypal Comments On The Importance of Training Employees on Social Media Use

PHILADELPHIA, PA, May 06, 2013

Brandon Santypal, who has worked extensively in training employees for a number of organizations, is issuing a statement to the press on a new article detailing how to train staff members on properly maintaining the company image on various social media platforms. Brandon emphasizes the importance of uniformity when it comes to portraying a brand on Facebook or Twitter.

Employers should put a social media policy in place for all staff members to adhere to, but should also go beyond the written rules. While these regulations are important, employees must also understand how to think about their relationship with social media in a professional way. A person can use the company's social media accounts correctly, but if they take to their own page and fire off inappropriate comments, it can still cause damage to the brand. The social media policy must be comprehensive, and should not stop at the hours of 9am to 5pm.

As social media quickly transforms the way that individuals do business, this requires customer service efforts to shift too. In years past, a client would call in with a question or a complaint. Now they are more likely to take to Twitter or Facebook to get their comment heard. For this reason, customer service agents must be well-versed in social media. They need to know how to handle a call professionally, but should also respond just as well to Facebook messages and comments, and tweets.

Brandon Santypal speaks out on this stating, "In today's social media-heavy world, every platform becomes an extension of that brand. Employees must know how to conduct themselves in a professional way, even when they're online. It's also important that the company knows how to handle client feedback on social media. Just like over the phone, these comments should be taken seriously and should be met with helpful information or answers. This helps to keep a customer coming back to that brand, and feeling loyalty to that organization."

All employees should be subject to this training, since every staff member works to represent the company, whether it is through direct dealings with clients or just on social media platforms. When all workers understand how to use Facebook and Twitter professionally, it decreases the likelihood that one individual will create an embarrassing situation for the brand as a whole.

Brandon Santypal also recommends that the business's managers get intimately familiar with social media, since it is important they are able to practice the lessons they are teaching to their staff members. Brandon Santypal states that social media policies should be included in the employee handbook or training documents, just like any other company policy.

ABOUT:

Brandon Santypal currently serves as the manager of a metal fabrication business that is located in Western Pennsylvania. He has years of experience in the fashion industry, and has served as an employee trainer, manager, executive assistant, and retail consultant. Brandon Santypal holds a B.S. in Business Management from Grove City College in Pennsylvania.