Overview of the Soft Drinks & Juices Market in Europe (Mineral water Soft drinks Fruit juices & drinks, Ice tea...) Food for Thought FFT S.A. - Independant market research Geneva - Switzerland

GENEVA, SWITZERLAND October 30, 2010 (Press-News.org) This Soft Drinks & Juices market is forecast to decline at an average annual real -1.16% during the 2009 - 2012 period, compared to 0.51% for the total food and drink market.

More than 784 companies are involved in Soft Drinks & Juices products across Europe, with the Top-10 companies supplying 49.6% of the market. Current major players are Coca-Cola with a market share of 21.5%, followed by PepsiCo (7.9%) and Nestle (4.8%). FFT's online database tracks and incorporates M&A activity on a continuous basis.

Seven product markets are covered - Mineral water, Soft drinks, Fruit juices, Fruit drinks, Squashes & concentrates, Health & sports drinks, Ice tea - in the 16 countries covered by the survey. Thus the study covers 112 country and product markets, with Coca-Cola have a leading presence, being present in 57 markets.

Country Markets
The largest country market, Germany, makes up 29% of the total 2009 West European soft drinks market, worth Euros 72.9 billion (for 20% of the total population), the 3 largest West European country markets, including the U.K. and Italy, make up 61% of the total West European soft drinks market (for 50% of the total population) and the 5 largest country markets, including France and Spain, make up 76% of the West European market (for 77% of the total population).
The best 3 countries market performances based on annual real % growth (2004-2009) are Denmark (+3%), Germany (+2%) and Sweden (+1.7).


Product Markets

The largest product market (among the 7 products currently selected) is Soft Drinks, which makes up 45% of the total 2009 West European soft drinks market worth
Euros 72.9 billion, or Euros 32.6 billion.
The next largest product market, Mineral Water, makes up 21% of the total market, or Euros 15.3 billion.
The three largest West European product markets, adding Fruit Juices to Soft Drinks and Mineral Water, make up 83% of the total market, or Euros 60.6 billion.

The best 3 product market performances based on annual real % growth (2004-2009) are Health & sports drinks with 4.1%, followed by Ice tea with and Soft drinks with 1.9% and 0.8% respectively.

Foodservice

The total foodservice market is worth 20.4% or Euros 14.9 billion, and the retail market worth 79.6% with a Euros 58.1 billion.

Own Label

In the total market by value, distributors' own label products now make up 17%, with manufacturers' branded products making up 83% of the total market.

Retail distributors' own label products continue to make inroads into manufacturers' branded products in many food and drink markets. Artisanal products (own-produced for own sale) and unbranded products (important in say fresh fruit and vegetable markets) make up the rest of distribution.

This 8 pages synopsis for free at Food for Thought Website
http://www.fft.com/index.php?module=rspecial&page=specialReports
Soft Drinks & Juices report data analysis:
Soft Drinks & Juices market in Europe REPORT / Special OFFER
http://www.fft.com/index.php?module=rspecial&page=specialReport&srid=8766
Soft Drinks & Juices All Data available at:
http://www.fft.com/index.php?module=preconfig&page=reportListing&bby=1&catid=1013

FFT is a Swiss, independent, international food and drink consultancy based in Geneva, Switzerland, in the heart of Europe. First launched in 1989 by Alan D. Deane and Michael R. Salmon, it has grown from small beginnings to encompass North America, Western and Eastern Europe today.