California Academy of Sciences debuts Guide by Cell text message technology

The California Academy of Sciences is using Guide by Cell text message technology to conduct visitor polls during their weekly Thursday NightLife events.

2010-11-03

SAN FRANCISCO, CA, November 03, 2010 (Press-News.org) Last week, The California Academy of Sciences used Guide by Cell text message technology during the museum's SuperNatural Halloween 2010 party.

Visitors were able to text in and vote for one of five contestants in the Halloween costume contest, with poll results projected in real-time on a 12-foot screen during the event.

The California Academy has also utilized Guide by Cell text message polls during their regular Thursday NightLife event, a weekly party for guests 21-and-over to enjoy special exhibits over cocktails, music and entertainment. Visitors used their cell phones to vote on questions like, "What's your favorite exhibit at the Academy?" and "What's the best performance you've seen at NightLife?"

"There's a lot of milling about and looking for things to do at NightLife, and the young 21+ crowd is really receptive to text messaging," said Greg Rotter, Interactive Developer at the Cal Academy. "We got some interesting user data and it was a great proof-of-concept for other uses of Guide by Cell text message technology."

About California Academy of Sciences

Founded in 1853, the California Academy of Sciences in San Francisco, CA is a scientific institution which houses a natural history museum, aquarium, planetarium, tropical rainforest, coral reef exhibit and other educational resources within Golden Gate Park. The Academy employs 46 world-class scientists and researchers in 11 fields of study. The facility was rebuilt in 2008 as a LEED-certified institution in keeping with the Academy's green efforts, and includes a 2 ½ acre Living Roof with close to 2 million native plants.

http://www.calacademy.org/

About Guide by Cell

Guide by Cell is the world's largest provider of interactive mobile technology solutions for cultural institutes and nonprofit organizations. Since 2004, the company has expanded its services to include mobile audio tours, text messaging systems, Smartphone applications and mobile giving campaigns.

http://www.guidebycell.com
http://www.givebycell.com
http://www.trainbycell.com

If you'd like to find out more about Guide by Cell, please call Diana Salier at (415) 615-0150, or e-mail diana@guidebycell.com.

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Media Contact:
Diana Salier
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(415) 615-0150

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