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Science 2010-11-03 2 min read

Sales Experts at Sharpenz Reveal Research that Multitasking Equals Lost Productivity

Multitasking is something that everyone in the sales industry does. But did you know that studies show that multitasking actually makes productivity go down.

BOCA RATON, FL, November 03, 2010

Alice Kemper and Nancy Bleeke of Sharpenz (www.sharpenz.com), a leading do-it-yourself, ready-to-go training and performance improvement firm, has just posted an article that addresses the myth of multitasking. The article, "Multi-tasking: Crazy Busy, or Just Crazy?" can be accessed at http://www.sharpenz.com/blog.

According to Sharpenz, a recent analysis from the business research firm Basex estimates that extreme multi-tasking costs the U.S. more than $650 billion a year in lost productivity.
Dr. Hallowell, a Massachusetts-based psychiatrist and author of "Crazy Busy," says multi-tasking is a "mythical activity in which people believe they can perform two or more tasks simultaneously." In an article, he describes a new condition he calls "Attention Deficit Trait." ADT is "purely a response to the hyperkinetic environment in which we live," writes Hallowell, and its hallmark symptoms mimic those of Attention Deficit Disorder.
"In today's day and age - and not to mention economy, we're all "crazy busy." But be smarter about your busy by concentrating on one task at a time. It is not a badge of honor to multitask!" says Kemper of Sharpenz.

To help sales managers and teams focus on one task - while boosting productivity - Sharpenz has developed a series of 30-minute ready-to-go sales training kits that provide significant value to an entire sales force by taking a 30-minute sales meeting and turn it into an energizing, motivating and skill building opportunity to help sellers sell more now.

"With no more than 30 minutes of prep time, sales managers save hours not needing to figure out what and how to convey a meaningful message in an interactive format," says Bleeke.

Each ready to go training kit includes leaders outlines, leader success set-up tips, reproducible copy-ready participant worksheets, and follow-up reinforcement tips.
A Try Before You Buy feature allows sales managers to select "From Now to Wow" or "Better Questions" for free so they can experience a 30-minute sales booster before making any investment. Access the free boosters at http://www.sharpenz.com.

Alice Kemper and Nancy Bleeke have a combined 42 years in sales, consulting and providing training solutions for sales leaders and thousands of sales representatives in prestigious companies including American Greetings, Mass Mutual, Cox Communications and BRIO Toys.

While each successfully owning their own training and consulting firms (Alice - Sales Training Consultants; Nancy - Sales Pro Insider), they created Sharpenz to provide sales managers the resources and tools they need to energize, engage and equip their sales team to sell each week. Designed with the busy manager in mind, Sharpenz ready-to-go sales training kits help companies increase sales by providing the right tools and training - fast, by giving sales teams the opportunity to grow and earn more - all in a half hour of power. Companies already using Sharpenz can't thank Alice and Nancy enough for giving the gift of time, performance boosts and competitive advantage in a tough selling environment. Learn more at http://www.sharpenz.com and sign up for your free ready-to-go sales training kit today!