Red Ten NYC: Businesses Need to Do More Than Just Meeting Customers' Expectations

NEW YORK, NY, June 20, 2013 (Press-News.org) According to research, only 3 to 5% of businesses actually exceed customers' expectations (WSIonline). "This is alarming", says Managing Director at Red Ten NYC. "Businesses need to change their mindset if they want to remain in business. Meeting customers' expectations is not enough anymore." The same study reveals that less than 60% meet expectation of consumers, while over a third of brands fail to deliver which results in disappointed customers (WSIonline). The brand delivery seems to be a challenge for many companies, what works today may not work tomorrow. There is no steady state. Customers are satisfied when their expectations go along with the brand promise. Should their expectations however be higher than the brand delivery, the customer experience is considered as low. When expectations are lower than the brand promise, customers usually have a great experience (Forbes). "Expectations are a very important aspect. Brands should constantly find a way to provide the unexpected to the consumer," explains Joe Bloggs at Red Ten NYC.

About Red Ten NYC: http://www.redtennyc.com

According to a report from Harris Interactive, 86% of consumers have stopped doing business with a company because of its bad customer service, 27% more than five years ago (Slideshare). With the increasing variety of brands, consumers can choose what works best for them. The market is very competitive and consumers' expectations are expected to rise further in the coming years. "In order to make an impression, a brand has to demonstrate why they are different and why the customer should go to purchase with them," says a spokesperson at Red Ten NYC. "Just think about yourself. When we go shopping and everything is running as we expect it, nothing unusual; how likely are we to write a review or tell anyone about our experience?" People are more likely to remember an experience or recommend a brand if something unusual happens, a disappointing experience below expectations or the opposite, an amazing experience that completely exceeds their expectations.

Red Ten NYC advises businesses to step out of their comfort zone and seriously think about how they can impress their customers. "People want to know that a company cares about them and their experience, not just during the sale, but before and after as well. Go the extra mile and wow people. Give them what they don't expect and they will come back and even better, they will talk about it," summarises the Red Ten NYC spokesperson.

Red Ten NYC is a direct sales and marketing company based in New York City, NY and Dallas, TX. The company strongly focuses on consistently exceeding customer's expectations which is why its clients are eager to work with them. The business has achieved increased customer loyalty and retention for its clients through an individual and personalised approach to the consumer. In the coming years, Red Ten NYC is planning to expand further throughout the American marketplace.

Red Ten NYC are a marketing firm based in New York and Dallas who provide a cost-effective route to market to clients in the Financial services, Telecommunications, Fundraising, Entertainment and Home improvements industries.