Boomers: Desperate to Solve the Puzzle of Eternal Youth
As 77 million US boomers enter middle age, they are becoming a vital and vocal part of the anti aging debate. They want answers to the why, what, when, where and how of healthy aging and they are not afraid to demand.
TORONTO, CANADA, December 28, 2010
"I think the first person to live to 1,000 might be 60 already" Aubrey De Grey said in his now famous "60 minutes" interview. The Chief Science Officer of the SENS (Strategies for Engineered Negligible Senescence) Foundation is not alone in his thinking. Boomers now between the ages of 40 and 50 are entering middle age, one birthday cake at a time. A generation known for redefining living and breaking barriers, has its concerns shifting towards aging.Boomers are challenging pre-conceptions about aging and the aged on every level be it family, romance, lifestyle, health, even the science of aging. Their vapidly shifting focus on anti aging, no matter what package it is delivered in, is astounding on both a cultural and an economic level. They want answers to the why, what, when, where and how of aging and they are not afraid to demand.
How will this change the 500 year old quest towards the "Fountain of Eternal Youth" famously begun by Ponce De Leon? The transformation is already in motion, we are now closer than ever to finding an answer to qualitative longevity of the human life. Projections indicate that in the next 25 years there will be over 1 million centurions in the States alone. Science is exploring new avenues like Telomeres Lengthening, Calorie Restriction, SENS and many more, rigorously looking for advancements in these promising fields.
What is driving this change is not just the inquisitive vigor of the 77 billion baby boomers but their economic backing. American's over the age of 50 already control 77% of the country's finances. It is estimated, that the anti-aging industry (already a multi billion dollar enterprise) will expand by $12 billion dollars in 2011. The rate of projected growth for the industry is 157%, making anti aging one of the (if not the) fastest growing industries in the US.
e-healhyaging.com, is a community driven, blog that understands and focuses on the aging debate. Aware of the growing need for finding quality information about anti-aging on the web, e-healthyaging.com is working to bridge the gap between the boomers and their sought after answers. Be it nutrition, lifestyle, the latest breakthroughs in science, or the cultural dynamic of aging, e-healthyaging.com is the platform to learn, discover and voice your opinions.
Contact:
Sana Khalid, M.D.
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sana@e-healthyaging.com
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