Pelican Brands will Import and Drive the National Rollout of (oops) Wines from Chile

Pelican Brands will import and manage the national sales & marketing rollout of (oops) Wines following a successful limited test market.

2010-12-30

CARMEL, IN, December 30, 2010 (Press-News.org) Pelican Brands announced today as part of their long-term strategic agreement with Schwartz Olcott Imports (SOI Wines), that they will import and manage the national sales & marketing rollout of (oops) Wines following a successful limited test market.

(oops) is the first wine brand from Chile to capture the history and romance of Carmenere, "The Lost Grape of Bordeaux", discovered in 1994. Carmenere, one of the six noble grapes of Bordeaux, was thought lost forever after phylloxera, a nasty root louse, destroyed the great vineyards of Europe in the 1800s.

(oops) Wines are produced at the famed Vina Undurraga winery from estate grown grapes. Undurraga is one of the oldest wineries in Chile. It is also today one of the newest state-of-the-art wineries in Chile, with legendary winemaker Alvaro Espinoza and head winemaker Hernan Amenabar.

These beautiful award winning wines include a 100% Carmenere as well as four individual Carmenere blends with Merlot, Cabernet Franc, Sauvignon Blanc and Chardonnay.

Norman Schwartz, Co-Founder & Chairman of SOI Wines said, "Since the 1994 discovery in Chile of Carmenere, now the signature grape of Chile, Carmenere has never been properly branded or marketed in the United States. There is a thirst in the marketplace for "authentic" brands with a unique positioning that will capture the imagination of wine drinkers eager to discover new wines. With brand builders like Smoke Wallin and the Pelican team, we are now prepared to rollout (oops) nationally and become the first brand from Chile to capture the history and romance of this noble grape."

J. Smoke Wallin, Chairman & CEO of Pelican Brands said, "The (oops) brand has demonstrated in its test markets, it can be a brand leader in the category and will further expand the Pelican Brands wine platform into Chile. These are beautiful wines providing great value with a sense of wit and history. (oops) is such a fun brand, we are excited for our national rollout."

About Schwartz Olcott Imports, LLC (SOI Wines)
SOI Wines and its sister brand development company, Sewall Road Partners, created (oops), Barking Sheep and Pandemonium wines. The companies are devoted to creating and launching innovative brands for the US market that speak in a "voice" often with an irreverent sense of wit and strategic focus to break through the retail clutter.
www.oopswines.com www.soiwines.com www.sewallroadpartners.com

About Pelican Brands
Pelican Brands manages a portfolio of owned and agency premiere import & craft beers, artisanal spirits and fine wines. Pelican Brands' team and partners have extensive experience in the global beverage and consumer packaged goods industries. A Pelican Brands led investment group recently acquired Napa Smith Brewery & Winery. Pelican Brands is headquartered in Carmel, IN, with offices in the United Kingdom and Napa, CA and a sales team covering the U.S. market and select international markets. www.pelican-brands.com And on Facebook http://on.fb.me/afmdBU And follow us on Twitter @pelicanbrands

[Attachments] See images for this press release:

Pelican Brands will Import and Drive the National Rollout of (oops) Wines from Chile 2

Pelican Brands will Import and Drive the National Rollout of (oops) Wines from Chile 3

ELSE PRESS RELEASES FROM THIS DATE:

Singapore consortium learns from nature to produce new chemical-free, anti-bacteria plastic 'skins'

2010-12-29

Taking a leaf from animals like dolphins and pilot whales that are known to have anti-fouling skins, researchers from A*STAR's Industrial Consortium On Nanoimprint (ICON) are using nanotechnology to create synthetic, chemical-free, anti-bacterial surfaces. The surfaces can reduce infections caused by pathogens such as S. aureus and E. coli and can be used on common plastics, medical devices, lenses and even ship hulls. Conventional methods for preventing bacterial surface attachment may use potentially harmful metal ions, nanoparticles, chemicals or UV-radiation. Nanoimprint ...

BIOMICs Group analyzes Basque diaspora DNA

2010-12-29

The BIOMICs Group, based at the Lucio Lascaray building in the Álava/Araba campus of the University of the Basque Country (UPV/EHU), is specially known for overseeing the SGIker DNA Bank, not only undertaking this task, but also feeding data into the gene research bank and making good use of it for their own lines of research. Led by Doctor Marian Martínez de Pancorbo, BIOMICs has numerous research specialists in diverse areas of genetics (neurodegenerative, cancer, forensic, and so on), and works jointly with Basque hospitals and universities as well as with centres worldwide. The ...

Secrets of an ancient Tel Aviv fortress revealed

2010-12-29

Tel Qudadi, an ancient fortress located in the heart of Tel Aviv at the mouth of the Yarkon River, was first excavated more than 70 years ago ― but the final results of neither the excavations nor the finds were ever published. Now, research on Tel Qudadi by archaeologists at Tel Aviv University has unpeeled a new layer of history, indicating that there is much more to learn from the site, including evidence that links ancient Israel to the Greek island of Lesbos. "The secrets of this ancient fortress are only beginning to be revealed," Dr. Alexander Fantalkin ...

Purdue, NIST working on breathalyzers for medical diagnostics

2010-12-29

WEST LAFAYETTE, Ind. — Researchers have overcome a fundamental obstacle in developing breath-analysis technology to rapidly diagnose patients by detecting chemical compounds called "biomarkers" in a person's respiration in real time. The researchers demonstrated their approach is capable of rapidly detecting biomarkers in the parts per billion to parts per million range, at least 100 times better than previous breath-analysis technologies, said Carlos Martinez, an assistant professor of materials engineering at Purdue who is working with researchers at the National Institute ...

SOHO spots 2,000th comet

2010-12-29

As people on Earth celebrate the holidays and prepare to ring in the New Year, an ESA/NASA spacecraft has quietly reached its own milestone: on December 26, the Solar and Heliospheric Observatory (SOHO) discovered its 2000th comet. Drawing on help from citizen scientists around the world, SOHO has become the single greatest comet finder of all time. This is all the more impressive since SOHO was not specifically designed to find comets, but to monitor the sun. "Since it launched on December 2, 1995 to observe the sun, SOHO has more than doubled the number of comets ...

Scripps Research scientists identify key interaction in hepatitis C virus

2010-12-29

JUPITER, FL, December 28, 2010 – Scientists from the Florida campus of The Scripps Research Institute have identified a molecular interaction between a structural hepatitis C virus protein (HCV) and a protein critical to viral replication. This new finding strongly suggests a novel method of inhibiting the production of the virus and a potential new therapeutic target for hepatitis C drug development. The study was published in the January 2010 issue (Volume 92, Part 1) of the Journal of General Virology. These new data underline the essential role of the viral protein ...

Paper mulches evaluated for commercial vegetable production

2010-12-29

LEXINGTON, KY – Polyethylene mulches, used widely in commercial vegetable production to improve crop yields and produce quality, have distinct disadvantages. Disposal options are limited, and plastic mulches often end up in landfills, being burned, or disposed of illegally. Recycling polyethylene mulches is also a challenge; the mulches used in large-scale vegetable production are contaminated with too much dirt and debris to be recycled directly from the field in most power plants and incinerators. Timothy Coolong from the University of Kentucky's Department of Horticulture ...

New technology improves greenhouse, plant microclimates

2010-12-29

QUEBEC, CANADA – A study in HortTechnology featured a new technology that improved greenhouse climates by reducing solar heat radiation and temperatures during the hot summer season. The study, published by a team of Canadian researchers, was the first investigation into the effects of application of the liquid foam technology as a shading method. Results showed that the technology improved greenhouse and plant microclimates and decreased air temperature more than conventional shading curtains traditionally used by greenhouse growers. Excess temperature, solar radiation, ...

New research contains solutions to common pear disease

2010-12-29

CORVALLIS, OR – Diseases caused by a species of fungus called Phytophthora syringae are responsible for significant economic losses on a wide range of plants, including pear. In the Pacific Northwest region of the United States, disease occurs during the winter in nursery stock, especially on trees that are harvested and stored in coolers or in outdoor sawdust beds. Recent field observations by growers suggest that increased nitrogen content in nursery trees resulting from foliar sprays with urea in the autumn increases tree susceptibility to infection by Phytophthora syringae. ...

Protein helps parasite survive in host cells

2010-12-29

Researchers at Washington University School of Medicine in St. Louis have learned why changes in a single gene, ROP18, contribute substantially to dangerous forms of the parasite Toxoplasma gondii. The answer has likely moved science a step closer to new ways to beat Toxoplasma and many other parasites. In a study published in Cell Host & Microbe, scientists show that the ROP18 protein disables host cell proteins that would otherwise pop a protective bubble the parasite makes for itself. The parasite puts the bubble on like a spacesuit by forming a membrane around itself ...

Pelican Brands will Import and Drive the National Rollout of (oops) Wines from Chile

ELSE PRESS RELEASES FROM THIS DATE:

LAST 30 PRESS RELEASES: