GlobalAir.com expands security to make sure customers get quality email leads

LOUISVILLE, KY, February 05, 2011 (Press-News.org) GlobalAir.com announced today that advertisers who depend on sales leads generated from its web site can rest assured about the legitimacy of the email addresses sent to them.

A newly installed three-layered validation process, called EVS (Email Verification System), makes sure a submitted email address is correct before an inquiry is sent to a customer advertising an aircraft or sponsoring a fixed-based operator (FBO) on the web site. The validation system does this without additional delay for the site's users. Back-end algorithms confirm information from the person submitting a form, making the process as seamless and user-friendly as possible.

"We listened to our customers; they wanted better communication tools," said company owner Jeff Carrithers. "EVS is one more step to achieving that goal. By making sure an email address in a sales lead is legitimate, no longer does an aircraft salesperson or FBO have to deal with whether or not a web site has captured and sent them bogus information. Our advertisers are very conscious about their time. Now they can focus on what they do best, distributing information and working on legitimate customers."

Aircraft sales representatives told GlobalAir.com that prior experiences advertising online sometimes led to them getting a sales lead, and then taking time and effort trying to get in touch with a contact, only to find out the submission was not legitimate or entered incorrectly.

The improved security will remedy this while at the same time keeping control of the sales process in the hands of the buyer and seller. While similar classified providers insist that an advertiser log in to a site to capture sales leads, Carrithers said that GlobalAir.com understands that direct email still is the best communication tool for its customers in most cases.

"There are many times where our customers are not in a convenient position to log in to a web site and see their sales leads," Carrithers said. "Our email alerts allow them to get updates on the go. Despite what other companies say, we see no security risk being prevented by having you log into a web site management system. We don't want to control your sales leads."

The EVS security layer takes the added step of communicating with a mail server host to verify the address, rather than merely giving a green light to a domain name. This prevents typos and false information without placing additional burden on the person filling out the form.
In addition to adding the EVS feature to its Aircraft Exchange sale site, http://www.globalair.com/aircraft_for_sale/, GlobalAir.com also added it to its Airport Resource Center, http://www.globalair.com/airport/. As a result, all individuals and businesses that showcase their aviation products on the site can rest assured that they will get quality sales leads.

"Once again, our technical staff has knocked it out of the park," Carrithers said. "We strive each day to make GlobalAir.com the best option out there for you to buy or sell an aircraft, while allowing you complete control of how to do it."

Launched in 1995, GlobalAir.com is one of the largest aviation Web sites on the Internet. It provides aircraft-for-sale listings, FBO fuel prices and flight data for regional airlines, business jets and general aviation operators.

Based in Louisville, Ky., the site averages more than 2.3 million page views each month.

Services include its Airport Resource Center, at globalair.com/airport, aircraft fuel-route mapping through its Max-Trax system, at airportfuelprices.com, and aircraft leasing and sales through its Aircraft Exchange, at globalair.com/aircraft_for_sale. Find additional press releases at globalair.com/press.

Get real-time updates by following the company at blog.globalair.com, twitter.com/globalair and facebook.com/globalair.com.