LONDON, ENGLAND, September 08, 2010 (Press-News.org) Debenhams has reported that sales of swimsuit styles which are traditionally associated with the under 30s are soaring thanks to role model glamour-grannies like Helen Mirren and Goldie Hawn taking the plunge.
So strong is the trend that swimwear buyers have dubbed the skimpy beachwear the 'grankini'.
Sales of bikinis at fashion retailer Debenhams have risen by 118% driven by women who were ironically born around the time of the two-piece's invention in 1946.
When Debenhams customers between the ages of 50 and 65 were asked what style of swimwear they take on holiday, 71% admitted to trading in their one-piece for a more revealing two-piece.
Sasha Nagalingham, swimwear buyer at Debenhams, said, "There are no rules to say when a woman should retire her bikini.
"Women over 50 are as interested in looking glamorous as their younger counterparts; and the beach is no exception.
"Over 74% of the customers who now wear a bikini also said that they had been inspired by images of older celebrity women stepping out in a two-piece with Helen Mirren's red bikini the most commonly mentioned instance."
In 2008 Helen Mirren was photographed wearing a show-stopping red bikini on a beach in Italy, just days before her 63rd birthday - an image that is still driving the 'grankini' craze two years later.
Sasha continued, "Like it or not, a full costume on an older lady instantly says 'granny'; but wearing a supportive, well proportioned bikini is less aging and accentuates rather than hides natural shape.
"This is not about an older woman throwing on a string bikini and hoping for the best - advances in swimwear technology mean that we can now create bikinis that flatter a mature shape."
Wider straps, gauge wires and built-in mesh support hoist and shape breasts in the same way that lingerie does, while bikini bottoms with higher waist lines offer coverage for any wobbly bits or stretch marks.
Celebrities driving the Grankini trend include Helen Mirren (65), Jerry Hall (54), Ivana Trump (61), Sharon Stone (52), Goldie Hawn (65), Madonna (52) and Kim Cattrall (52).
To download free high res images visit www.prshots.com/debenhams.
About Debenhams:
Debenhams is a leading department stores group, and has a strong presence in key product categories including children's wear, women's fashion, with day dresses, shoes, bikinis, jeans, men's clothing, home ware, make-up, health and beauty, accessories, perfume and lingerie with DD+ bras and matching bra and underwear sets.
Website: http://www.debenhams.com/
Debenhams Sees Over Fifties Create the Latest Fashion Trend - the Grankini
Debenhams has reported that sales of swimsuit styles which are traditionally associated with the under 30s are soaring thanks to role model glamour-grannies creating the latest fashion trend: the 'grankini'.
2010-09-08
ELSE PRESS RELEASES FROM THIS DATE:
Lloyds TSB Finds New Students Boosts House Prices In University Towns
2010-09-08
The arrival of A Level results marks the scramble to fill university places across the UK. While most first year students get ready to settle into halls, some freshers will join their second or third year counterparts in opting for privately owned housing, boosting the local market, according to new analysis from Lloyds TSB.
More than half (60%) of university towns across the UK have seen house price growth outperform the region in the past 5 years, with the biggest increases appearing in towns that have seen a real uplift in the number of students over the same time.
- ...
EdElder LLC Launches "gwiggle", a Personalized Baby Book App for iPhone
2010-09-08
"gwiggle", the baby book iPhone app, makes parenting all the more fun and easy to capture and maintain records of those precious moments with your little darling.
Traditionally, baby books have been extremely popular among parents as they help them record those special moments with their children - gwiggle, now adds the interactivity to your baby book and brings it to your iPhone.
"There are some parenting apps in the app store but hardly any baby book apps and we thought it would be exciting, fun and easy if we could keep a record of our kids growing up right on ...
Death of the 'doughnut'
2010-09-07
Something has been eating Charlie Kerfoot's doughnut, and all fingers point to a European mollusk about the size of a fat lima bean.
No one knew about the doughnut in southern Lake Michigan, much less the mollusk, until Michigan Technological University biologist W. Charles Kerfoot and his research team first saw it in 1998. That's because scientists have always been wary of launching their research vessels on any of the shipwreck-studded Great Lakes in winter. But NASA's new Sea-viewing Wide Field-of-view Sensor (SeaWiFS) Project was giving scientists a safer way to ...
Research shows continued decline of Oregon's largest glacier
2010-09-07
CORVALLIS, Ore. – An Oregon State University research program has returned to Collier Glacier for the first time in almost 20 years and found that the glacier has decreased more than 20 percent from its size in the late 1980s.
The findings are consistent with glacial retreat all over the world and provide some of the critical data needed to help quantify the effects of global change on glacier retreat and associated sea level rise.
Flowing down the flanks of the Three Sisters in the central Oregon Cascade Range, Collier Glacier is at an elevation of more than 7,000 ...
LA BioMed research finds hallucinogen can safely ease anxiety in advanced-stage cancer patients
2010-09-07
LOS ANGELES (Sept. 6, 2010) – In the first human study of its kind to be published in more than 35 years, researchers found psilocybin, an hallucinogen which occurs naturally in "magic mushrooms," can safely improve the moods of patients with advanced-stage cancer and anxiety, according to an article published online today in the Archives of General Psychiatry.
Patients enrolled in the study at the Los Angeles Biomedical Research Institute at Harbor-UCLA Medical Center (LA BioMed) demonstrated improvement of mood and reduction of anxiety up to six months after undergoing ...
These cells will self-destruct in 5 ... 4 ...
2010-09-07
Cancer is a difficult disease to treat because it's a personal disease. Each case is unique and based on a combination of environmental and genetic factors. Conventional chemotherapy employs treatment with one or more drugs, assuming that these medicines are able to both "diagnose" and "treat" the affected cells. Many of the side effects experienced by chemotherapy patients are due to the fact that the drugs they are taking aren't selective enough. For instance, taking a drug that targets fast-growing tumor cells frequently results in hair loss, because cells in the ...
Combining medication and psychosocial treatments may benefit patients with early stage schizophrenia
2010-09-07
Patients with early-stage schizophrenia who receive a combination of medication and a psychosocial intervention appear less likely to discontinue treatment or relapse—and may have improved insight, quality of life and social functioning—than those taking medication alone, according to a report in the September issue of Archives of General Psychiatry, one of the JAMA/Archives journals.
Antipsychotic drugs are the mainstay of therapy for patients with schizophrenia, but long-term therapy is associated with adverse effects and poor adherence, according to background information ...
Compounds in nonstick cookware may be associated with elevated cholesterol in children and teens
2010-09-07
Children and teens with higher blood levels of chemicals used in the production of non-stick cookware and waterproof fabrics appear more likely to have elevated total and LDL cholesterol levels, according to a report in the September issue of Archives of Pediatrics & Adolescent Medicine, one of the JAMA/Archives journals.
Humans are exposed to the man-made compounds known as perfluoroalkyl acids—including perfluorooctanoic acid (PFOA) and perfluorooctanesulfonate (PFOS)—through drinking water, dust, food packaging, breast milk, cord blood, microwave popcorn, air and occupational ...
Parents at highest risk for depression in the 1st year after child's birth
2010-09-07
More than one-third of mothers and about one-fifth of fathers in the United Kingdom appear to experience an episode of depression between their child's birth and 12th year of age, with the highest rates in the first year after birth, according to a report posted online today that will appear in the November print issue of Archives of Pediatrics & Adolescent Medicine, one of the JAMA/Archives journals.
"Depression in parents is associated with adverse behavioral, developmental and cognitive outcomes in their children," the authors write as background information in the ...
Critically endangered whales flee Russian oil, gas boom
2010-09-07
Gland, Switzerland - Russian oil and gas company Rosneft is conducting oil and gas exploration work that may have caused the critically endangered western gray whale to flee its main feeding ground.
Tests and offshore installment of equipment by Rosneft for a major seismic survey began in late August, despite repeated calls from 12 governments, NGOs, scientists and the public to postpone the survey because of potential risks to the whales.
Rosneft started preparations for the survey last month near Sakhalin Island even though a small number of western gray whales ...
LAST 30 PRESS RELEASES:
Beyond the gut: A new frontier in IBS treatment by targeting the brain
New spin on quantum liquids: Quasi-1D dynamics in molecular spin systems
Spinal cord stimulation restores neural function, targets key feature of progressive neurodegenerative disease
Shut the nano gate! Electrical control of nanopore diameter
Cutting emissions in buildings and transport: Key strategies for 2050
How parents can protect children from mature and adult content
By studying neutron ‘starquakes’, scientists hope to transform their understanding of nuclear matter
Mouth bacteria may hold insight into your future brain function
Is cellular concrete a viable low-carbon alternative to traditional concrete for earthquake-resistant structures?
How does light affect citrus fruit coloration and the timing of peel and flesh ripening?
Male flies sharpened their eyesight to call the females' bluff
School bans alone not enough to tackle negative impacts of phone and social media use
Explaining science in court with comics
‘Living’ electrodes breathe new life into traditional silicon electronics
One in four chance per year that rocket junk will enter busy airspace
Later-onset menopause linked to healthier blood vessels, lower heart disease risk
New study reveals how RNA travels between cells to control genes across generations
Women health sector leaders good for a nation’s wealth, health, innovation, ethics
‘Good’ cholesterol may be linked to heightened glaucoma risk among over 55s
GLP-1 drug shows little benefit for people with Parkinson’s disease
Generally, things really do seem better in morning, large study suggests
Juicing may harm your health in just three days, new study finds
Forest landowner motivation to control invasive species depends on land use, study shows
Coal emissions cost India millions in crop damages
$10.8 million award funds USC-led clinical trial to improve hip fracture outcomes
University Hospitals Cleveland Medical Center among most reputable academic medical centers
Emilia Morosan on team awarded Kavli Foundation grant for quantum geometry-enabled superconductivity
Unlock sales growth: Implement “buy now, pay later” to increase customer spending
Research team could redefine biomedical research
Bridging a gap in carbon removal strategies
[Press-News.org] Debenhams Sees Over Fifties Create the Latest Fashion Trend - the GrankiniDebenhams has reported that sales of swimsuit styles which are traditionally associated with the under 30s are soaring thanks to role model glamour-grannies creating the latest fashion trend: the 'grankini'.